Mitch Cobb

The Secret to... Hangover-Free Happiness!

In this special episode of Off Record, On Point, ahead of the start of events season in the adtech industry, host Julia sits down with Mitch Cobb – founder of Upstreet Craft Brewing and creator of Libra alcohol-free beer – to discuss how alcohol has become ingrained into our social culture and how to approach mindful drinking by changing the ingredient, not the habit. Listen here!

About Mitch:

Mitch Cobb is the Co-Founder and CEO of Libra Bev Co, a B-Corp certified non-alcoholic beverage company dedicated to creating change by providing great tasting, premium social beverages that enhance their communities health and wellness.

Recently named “2021 Innovator of the Year” and inducted into the Top 50 CEO Hall of Fame by Atlantic Business Magazine, Mitch got his start in the beverage industry with Upstreet Craft Brewing in 2015. With a mission to refresh the community, Upstreet was the first company on PEI to receive its B Corp certification in 2017 and grew into a regional brewery with a range of product lines, retail stores and restaurants.

Passionate about community and the food industry, he is an active board member of the Food Island Partnership and The PEI Startup Zone, a member of the Order of the Wallace McCain Institute, and an active mentor for new entrepreneurs.