UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

As 2024 further unfolds, how positive is the industry outlook? We asked some industry experts what they make of the figures.

As the partnership economy continues to develop and grow, the opportunity for brands to reach new audiences, form deeper connections with discerning consumers, and achieve their growth objectives, is becoming increasingly valuable.

In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift in the landscape. This move, while initially unsettling, presents a unique opportunity for advertisers to redefine their strategies and embrace new advertising efficiencies.

The Australian View is an interview series with Australians working in the UK’s digital media and marketing industry, celebrating the people from Australia helping drive our industry to even higher levels of innovation and creativity. First up is Liam Brennan, MD, The Responsible Marketing Agency.

Although many adtech players may want to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.

As the LBB Beach returns, learn more about the team at The Digital Voice™