Defining multilocal
The world of digital marketing evolves quickly, and that provides a challenge for all companies operating within it. The main challenge is how you clearly articulate the value you provide for clients in an ever-changing world. What makes this more complicated for us is that curation hasn’t yet been clearly defined by the leading players in the industry, so there is no consistency across platforms of what curation is or does. 

With all this in mind, the main aim of the session was to bring clarity to the various multilocal solutions and how they help marketers worldwide. Based on our experience of working with advertisers across the globe over the last two years, we consolidated our thinking around the message that we help advertisers unlock the full potential of their digital campaigns. 

Unlocking our full potential
Being a global brand spanning agencies and advertisers, it's essential to find a message that resonates on both sides. This is why the idea of being the “key to” or “unlocking” digital advertising was such a standout message. Whether it’s working with publishers to unlock the value of their inventory, helping advertisers unlock new audiences or enabling our own people to unlock their career potential, it works across them all. We're always looking for ways to improve our sales pitch, and adding "unlock" seemed like a natural fit. Indeed, our operations team often uses the term without even realising it, primarily when referring to unlocking the ability to target ad spend effectively.

What's up next 
By establishing the groundwork around who we are and where we want to go, the future is looking bright for multilocal. Since the start of H2, we’ve been working with new advertising partners in more countries, more agencies and sales teams than ever before, and we’re gearing up for growth with a rapidly expanding team. 

Naturally, we're always striving to improve, and we know there's more work to do to develop our messaging and help people understand the value we bring. But, we're moving in the right direction, and we’re excited for what the future holds. 

To stay up-to-date with what's coming next for multilocal, make sure you follow us on our socials. We’ve big plans in the works, and we want you to be a part of our journey.

Also published in: multilocal

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