Intro

The Digital Voice is an independent consultancy offering digital communications, PR, event content creation, industry speaking representation, awards writing, digital communications strategy and consulting on navigating the complex world of digital PR and communications.

We are the digital voice for your business.

We offer a unique hands-on approach to delivering comprehensive outputs on these areas. From press distribution to content creation to industry events and speaking engagements, we will work with businesses to achieve industry exposure and deliver Events, Communications and PR planning and delivery.

We work with a range of clients across all areas of mar-tech and ad-tech and have extensive experience within the digital industry as experts in brand safety, fraud prevention, programmatic, automation, creative, digital advertising, communications and digital media strategy.

Our current clients include Impact, Channel Factory, Cavai, Appetite Creative, White Bullet Solutions, A Million Ads, Adverty, Trade House Media, Picnic and 614 Group.

Work

Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and delivering inspiring creativity for marketers and media owners.

With innovative creative solutions across all devices and screens, the company delivers three unique formats; Liquid Skin, Liquid Reality, and Liquid Games. The company also offers comprehensive web page builds and digital advertising formats. Learn more at www.appetitecreative.com.

Channel Factory

Channel Factory is the world leader in YouTube brand suitability and ad performance. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand safety, optimal brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500. Channel Factory has offices in Los Angeles, San Francisco, Chicago, New York, Detroit, London, Sweden, Hong Kong, and Sydney. To find out more visit www.channelfactory.com.

Cavai

Cavai is the leading conversational advertising platform across Europe and is inventing the future of advertising with text and voice controlled chatbots that can be delivered on millions of websites, mobile apps, social media and programmatic TV.

Founded in 2018 by Steffen Svartberg and Tommy Torjesen, Cavai helps marketers deliver chatbots in programmatic buys in the same way as they would normally deliver banner and video ads. In the Nordics, Cavai clients are already experiencing 10 - 20X ROI through their conversational advertising campaigns.

Cavai solutions are served as contextually relevant in a premium and brand safe environment and Cavai chatbots fit directly in the current media buying workflow.

For more information on how to make advertising great again and be a part of creating the future of conversational advertising, contact the Cavai team at hello@cav.ai. Cavai

Impact

Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full partnership lifecycle; confident decision making and optimization through measurement and attribution; and protection from fraud.

Impact is an award-winning technology that has been recognised as the Best Technology and Best SaaS platform at The DADIs and the IPMAs. Impact drives revenue growth for global enterprises such as TUI, Ticketmaster, SecretEscapes, Treatwell, KwikFit, Virgin Experience Days and HelloFresh. Founded in Santa Barbara, CA in 2008, and establishing its first EMEA office in 2010, Impact has grown to over 500 employees and twelve offices, managing 50 billion in e-commerce sales and processing more than 2 billion in payments to partners this year across the United States, Europe and Asia.

To learn more visit www.impact.com

The 614 Group

The 614 Group is a global business services consultancy with subject-matter expertise in the digital media arena, is managed by a team with well documented proven success in driving digital businesses to sustainable business models and profitability. Its strategic and tactical team focuses on guiding organizations to better knowledge and understanding of the digital ecosystem through a model of consultancy, implementation services, and small group training.

Located in New York, London, and Berlin, the group is a practice-based offering across a range of categories such as general business and financial advisory, digital advertising compliance best practices for regulatory and self-regulatory regimes, and advisory related to navigating the complex ecosystem of digital marketing solutions providers. The founding team has decades of experience building and operating digital media businesses, advising digital organizations, and achieving significant returns for digital businesses. www.614group.com

White Bullet Solutions

Founded in 2012 by a leadership team of experienced intellectual property lawyers from the media and advertising industries, White Bullet offers companies IP risk protection, brand safety and full transparency on their advertising placement and digital supply chains.

White Bullet works collaboratively with brands, policy makers and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP infringing domains and apps. White Bullet is a Digital Advertising Assurance Provider under the TAG Certified Against Piracy Programme and is stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.

White Bullet comprises IP experts with dedicated technical engineers who specialise in AI, big data models and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the trafficking and distribution of pirated and counterfeit goods. With offices in London, New York and Los Angeles, White Bullet advises policy makers and government bodies on regulatory and compliance programmes globally. www.white-bullet.com

Adverty

Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

Picnic

Picnic delivers on a unique marketplace of the highest quality mobile inventory; offering intuitively engaging, high impact mobile ad formats that don’t ruin the users’ experience but do increase brand awareness. Their premium mobile ad format, Stories, delivers a Promoted Story experience (like Instagram) but served mid-article on premium mobile publishers. This Stories format is served on Picnic’s AMP Ad Marketplace, the first network of exclusively AMP (Google’s ‘Accelerated Mobile Pages’) inventory. Both these innovations form the foundation products that has allowed Picnic to grow into a global ad tech business. Picnic delivers impact and builds brand equity by telling a brands’ story in an intuitive, mobile-first and user friendly format. www.picnic-media.com

Trade House Media

Trade House Media is a leading contemporary ad network with exceptional expertise in delivering digital revenue opportunities for global publishers. Founded in 2016 by Richard Cook, Antoine Pilate and Andrew Morgan, Trade House Media provides valuable, premium inventory for advertisers and offers publishers a consistent revenue stream.

Combining the latest technology with trusted relationships, Trade House Media are expert advisors to global publishers and monetise inventory in a way that is sustainable and impactful; methodology meets technology in its most agile form. The easy-to-implement technology combined with a network of contacts and hands-on experience ensures that Trade House Media delivers tailored strategies and solutions for publishers and advertisers. www.tradehouse.media

About

Julia Smith, Founder

Julia Smith founded The Digital Voice in 2012 and specialises in digital communications, PR, event content creation, press distribution, thought leadership, industry event moderating, awards writing, digital PR strategy and corporate voice overs. Julia also has expert knowledge in brand safety, digital ad fraud prevention, ethical trading & programmatic trading. Her long-term clients include Impact, Appetite Creative, Channel Factory, White Bullet, Adverty, Trade House Media, Cavai, Picnic, A Million Ads & The 614 Group. Her other clients have included Covatic, The Drum, Tug, Improve Digital, Philip Lee Lawyers, Grapeshot, Lexteq, Inskin Media, Admonsters and IFPI.

Julia is also Partner with global consultancy, 614 Group and is an expert adviser for the Brand Safety Summit Series in London and New York. The 614 Group has become an authoritative source within the digital community around issues of brand safety, fraud, viewability, ad operations, and yield management.

She started her career in digital advertising at Dennis Publishing 25 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media.

Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards.

Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences on issues surrounding brand safety and ad trading.

Julia is a committee member of women's network, dawn London and co-founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 150+ of the most senior and entrepreneurial women in the digital advertising industry. Digital Leading Lads and Ladies was then set up in 2019 and has 170+ of the finest minds in UK ad tech who share information, expertise and connections with other media veterans.

Julia is also co-founder of SPILL - Sober Party Industry Lads and Ladies which was set up for people who work in the digital ad industry who've said no to alcohol or wish to be a mindful drinker. From support to humour to ideas for introducing AF drinks at events, SPILL is for anyone who is sober curious and wants to be part of an industry group which supports that.