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THE DIGITAL VOICE™ PODCAST
Off Record, On Point
Available now on all your favourite podcast platforms
SEASON TWO EPISODES
SEASON TWO EPISODES
The Off Record, On Point podcast is back and better than ever! Join Julia, Kasey, and a whole host of new guests as we dive into a new theme: Be More Human. Across six episodes in season 2, we dive into authenticity and putting a little humanness back in the workplace.
Julia and Kasey are back with more Off Record, On Point, and for the very first episode of our second season, we sit down with Andy Powell, VP and MD EMEA & MENA for InMobi, to talk about the state of hiring and firing, tips for job-seekers, and one very fitting quick-fire round...
The topics discussed in today’s episode are empathy, culture and good leadership. Please listen responsibly and find a list of resources and links below:
Revolutionising the workplace with kindness on the Off Record, On Point blog
Lead with Kindness article by producer Ren in Mediacat Magazine
About Andy and InMobi:
Andy Powell has risen through the ranks at InMobi, starting out as Strategic Accounts Lead before being promoted to Commercial Director. Now, as Vice President and MD, EMEA Andy is at the helm of the team in Europe. An ad tech leader with over two decades of experience, prior to joining InMobi he spent many years at Yahoo as head of tech clients. He was also Digital Sales Manager at EMAP, now Ascential.
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices.
For episode 2 of season 2, Julia and Kasey get candid with Sumran Kaul, Client Lead at Brand Metrics and mentor for MEFA, about the state of equality and diversity in the media industry, how he would grade it and what needs to change in 2024...
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are racism, prejudice, inequality and change. Please listen responsibly and find a list of resources and links below:
Nothing About Us Without Us – Black History Month blog on the Off Record, On Point blog
About Sumran and Brand Metrics:
Sum has a background in research and strategy, starting his career at PwC, before moving onto ITV, Ofcom and then News UK. He joined Brand Metrics in 2020 to use this broad experience to help grow the business. He currently helps publishers, agencies and advertisers understand how to best understand their marketing data, with a skill in helping them deliver practical insights to make evidence-based business decisions.
Outside of day to day, Sum is an accredited work Coach and part of the Bloom Exchange cross-mentoring programme, which is aiming to break down gender divide barriers in the industry. He is also on the Leadership team and a mentor with MEFA (Media For All) - a network supporting Black, Asian & other ethnic talent and developing an initiative to raise awareness and consideration among young people in football academies about a career in the industry.
Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 global publishers including The New York Times, The Guardian, News UK, National World, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.
Connect with Sumran on LinkedIn
In our latest episode, hosts Julia and Kasey get into the big scary world of AI... or is it? We're joined this episode by special guest Suzanna Chaplin, CEO of esbconnect, as she sheds some light on the reality of artificial intelligence and automation.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are parenthood and AI fears.
That'sAI: Parenting in the age of AI
TowardsDataScience: Advantages and Disadvantages of AI
Forbes: The 15 biggest risks of Artificial Intelligence
'The Human Side of AI: Learning to Live with the Machines' on the Off Record, On Point blog
About Suzanna and esbconnect:
esbconnect equips brands with the tools and strategies they need to better target and connect with customers, delivering rich insights for brands, with its platform reaching some 17m consumers across the UK and tracking opens and click-rates of 50m emails each month. Their Inbox Intelligence provides valuable insights, enabling brands to understand their customers, expand their first party data, and create personalised marketing campaigns across offline and online channels. As a strategic partner, esbconnect helps brands navigate the challenges of a changing digital landscape, unlocking new opportunities for growth and delivering exceptional results. esbconnect have helped more than 600 brands grow, including the likes of Clarks, Tails and Hello Fresh.
Step behind the curtain in the fast-paced world of advertising sales with Simon Reed, CRO at multilocal in the latest episode of our podcast, Off Record, On Point! Simon sits down with hosts Julia Linehan and Kasey Long to talk about what it takes to make it in sales and how to cultivate an incredible team behind the cold, hard face of our industry.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sales culture, team building and career longevity.
Hubspot: how to build a good sales culture
About Simon and Multilocal:
Simon is the Chief Revenue Officer at multilocal, working to scale the business globally by integrating multilocal’s expertise and services into partners' everyday media programmatic execution. He was formerly CCO at Mobkoi, where he helped to drive success globally; delivering record revenue around the globe. Prior to this, he had commercial leadership roles at Kelkoo Group, Hearst Magazines International, Aol and Microsoft. Simon also spent many years in the agency world, at Publicis, Omnicom and Dentsu working on household brands across multiple different medias. He is on a mission to build the best digital media business in the market; powered by the best people and completely focused on delivering programmatic solutions in more intelligent ways.
Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally. Multilocal’s proprietary Active CurationTM technology refines your audience to exceed your campaign KPIs, and minimises carbon emissions created by the bidding process. Active CurationTM is key to efficient supply path optimisation and sustainability. Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide.
We've almost all faced a toxic workplace at least once in our lives – whether it was because of bad management, cruel co-workers or team culture that didn't serve you. But healing toxicity may be easier than you'd expect: on the penultimate episode of the Off Record, On Point podcast season 2, Julia and Kasey catch up with Jules Castenskiold, Head of Mentoring at Bloom women's network, to crack the case.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are toxic people and workplaces, bad management, job loss and negative career experiences.
9 ways to fix a toxic workplace
What is a toxic workplace and how do you avoid it?
About Jules and Bloom:
Jules is a dedicated, creative marketer and business development lead with 20+ years’ experience of working /managing teams across Creative, Media and Brand agencies as well as a charity lead. She is passionate about building great culture in her teams and empowering others through mentoring and other development opportunities.
Jules is also a big B Corp advocate – businesses not just for profit but people and planet too – and has upskilled in Sustainability strategy along with an AdNet zero certificate to ensure she is ready to support brands that want to be part of the industry’s drive to address the climate challenge through changing consumer behaviours and activities through the work they do and how they behave. Jules joined Bloom in 2021 and took up the role as Head of Bloom Mentoring (Bloom’s largest programme) in March 2023.
Bloom is a professional network for women in communications, committed to empowering women to be whoever they want to be, to unlock their full potential, and to fight for the equity they deserve. Launching in 2010 as a network to provide support for women within the industry, Bloom has since grown to 500 members and counting. The network highly values collaboration and inclusivity, promoting fresh thinking and ideas, and believing that the real voices of women can bring the change needed to ensure all women in the industry achieve their potential.
Bloom’s mentoring programme is one of the largest and most accessible in our industry, as it’s free for all mentees to apply, and has been committed to mentoring young women in our industry since 2010. As of September 2023, it has 383 mentoring pairs in action.
The final episode of Off Record, On Point season 2 has landed, and it's a juicy one! Join Julia, Kasey and SeenThis' Chief Product Officer, Gabrielle Persson, for a deep dive into balancing sustainability in the fast-moving world of advertising and media. What are the best and worst practices? How much of an impact does the industry really have on carbon emissions? And what on earth is 'greenhushing'?
The episode was recorded in October 2023. Please note that since its recording, SeenThis has significantly improved their technology, leading to up to a 60% reduction in data waste compared to conventional download technology.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sustainability, carbon emissions and climate change.
Greenly's three pillars of corporate sustainability
Raconteur - 2024 sustainability trends
UK Sustainability reporting requirements in 2024
Managing climate guilt and anxiety - https://tabitha-whiting.medium.com/you-need-to-stop-feeling-guilty-about-climate-change-df0ef8fd09ae
About Gabrielle and SeenThis:
Gabrielle Persson is CPO at adaptive streaming company, SeenThis. She heads up the product team - helping to set new standards for content delivery in digital media; improving the user experience and minimizing carbon emissions in digital advertising. Prior to this, she worked at McKinsey & Company for almost five years. She has a BSc in Industrial Engineering and Management and an MSc in Management and Economics of Innovation.
Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet.
Connect with Gabrielle on LinkedIn: https://www.linkedin.com/in/gabrielle-persson-b9182252/
SeenThis: https://seenthis.co
Off Record, On Point is monthly podcast produced by The Digital Voice™. Join hosts Julia Linehan, CEO and Founder, and Kasey Long, PR and Communications Director, as they take a deep dive into what makes the industry tick and the challenges real people face within it today.
We're always on the lookout for leaders and experts to share their opinions on trends, changes and gossip – if you fancy lending your voice to the show, get in touch today to register your interest as a guest host! We record online, remotely, and welcome guests from all over the world.
SEASON ONE EPISODES
Rip off that mask! In this episode of Off Record, On Point, we sit back and chat with Yahoo’s newest Global Neurodiversity co-lead, Jack Ellis, about how his ADHD diagnosis has changed his life. We talk about the power of a healthy man’s mental health, the evolving workplace, and how Yahoo and other companies support neurodiverse individuals. Jack also shares his methods of becoming his most authentic self while navigating the world around that’s built for the “norm”. So join us as we take the plunge on all things neurodiversity and mental health awareness for men – tune in today to unzip this important conversation.
The topics discussed in this episode are mental health, neurodiversity, depression and ADHD. Please listen responsibly and find below a list of resources and links below.
In Episode 2 “The Secret to… Making Mentoring Work” we speak with the glamorous Maria McDowell of lollipop mentoring, about her journey into mentoring, how she landed a famous ambassador for the program, and the reality Black women face in the workplace every day.
The topic discussed in this episode is racial inequality in the workplace. Please listen responsibly and find below a list of resources and links below.
Join us for another undercover deep dive with Caroline Mastoras, President of Bloom UK women's network! This week we unzip the secret to smashing the glass ceiling as we dive into boundaries, Bloomfest, and some of Caroline's personal horror stories...
The topics discussed in this episode are women's rights and workplace equality. Please listen responsibly and find a list of resources and links below.
Join us for a very special Christmas episode of Off Record, On Point as hosts Julia Linehan and Kasey Long are joined by all of our team leads here at The Digital Voice to uncover the secret to surviving the holidays! Get jolly with us and dive into our best winter tips, favourite moments from 2022 and hopes for 2023…
Disclaimer: We love the holiday season and it should be a very happy time for everyone, but this isn’t always the case. Whether you need some extra support yourself over Christmas or want to support others who are out in the cold, check out our resources below.
Join us for another career culture deep dive as we dig into identity, sexuality, and standing out in the crowd with special guest Phil Schraeder, CEO of contextual advertising technology leader, GumGum! Phil spills all on his coming out journey, how to stay accountable in the workplace, and just how many bright and colourful shirts he owns...
The topics discussed in this episode are sexuality, workplace equality, and representation of non-majority groups. Please listen responsibly and find a list of resources and links below.
Join us for another career culture deep dive with special guests Kate Merritt and Laura Braithwaite of recruitment tech company Liberty Hive, as we uncover the secret to Remote Working Harmony!
The topics discussed in today’s episode are careers, salary discrepancies, and company culture. Please listen responsibly and find a list of resources and links below.
In this episode of Off Record, On Point, we sit down with Ellie Edwards-Scott, co-founder of The Advisory Collective and Digital Leading Ladies, to uncover all her leadership and community-building secrets... and she does not disappoint! Whether you're looking for advice, support or inspiration, this episode has it all.
The topics discussed in today’s episode are female leadership, creating communities, and gender equality. Please listen responsibly and find a list of resources and links below.
In this month's special episode of Off Record, On Point, ahead of the start of events season in the adtech industry, host Julia sits down with Mitch Cobb – founder of Upstreet Craft Brewing and creator of Libra alcohol-free beer – to discuss how alcohol has become ingrained into our social culture and how to approach mindful drinking by changing the ingredient, not the habit.
The topics discussed in this episode are alcoholism, health management, sobriety, and social drinking culture. Please listen responsibly and find a list of resources and links below.
Learn more with the New York Times
SPILL adtech industry sobriety WhatsApp group
In this month's episode of Off Record, On Point, and the last of our first season, Julia and Kasey sit down with the CEO of Sphere Digital Recruitment, Ed Steer, to talk about the state of hiring and firing, tips for job-seekers, and one very fitting quick-fire round...
The topics discussed in today’s episode are alcoholism, health management, sobriety, and social drinking culture. Please listen responsibly and find a list of resources and links below.
Watch on Youtube
Interested in appearing on our podcast as a guest? We're looking for season two stars to spotlight – if you're up for authentic, open conversation and ready to share your brilliant thoughts and ideas, get in touch today!
Look out for us in your inbox on the last Thursday of the month!