FRESH OFF THE PRESS
The news that rocked the AdTech world - always on, always on point.
LATEST PRESS RELEASES
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus points
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales.
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format.
Campaign showcases the bridal collection as Gravity Road is appointed gen AI agency of record
Utiq, the European adtech company, has announced the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion.
Jellyfish, the integrated global digital marketing company within The Brandtech Group, has won a Silver Lion in the Social & Creator category for its work on the Severance S2 Integrated Campaign, the critically acclaimed Apple TV+ series.
Powered by customer insight and AI, Nectar360 Pollen will revolutionise how brands and agencies run omnichannel retail media campaigns at scale A single platform that uses smart technology that gives live insights and show what’s working, improving the experience for clients and customers Live in late 2025, Nectar360 P
GumGum, the contextual-first technology leader, announced that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive Officer.
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada.
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus points
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales.
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format.
Campaign showcases the bridal collection as Gravity Road is appointed gen AI agency of record
Utiq, the European adtech company, has announced the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion.
Jellyfish, the integrated global digital marketing company within The Brandtech Group, has won a Silver Lion in the Social & Creator category for its work on the Severance S2 Integrated Campaign, the critically acclaimed Apple TV+ series.
Powered by customer insight and AI, Nectar360 Pollen will revolutionise how brands and agencies run omnichannel retail media campaigns at scale A single platform that uses smart technology that gives live insights and show what’s working, improving the experience for clients and customers Live in late 2025, Nectar360 P
GumGum, the contextual-first technology leader, announced that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive Officer.
