Industry leading insights
A collection of up-to-date and always thought-provoking content from our client partners and industry experts. Here is what our clients have been shouting about this week!
Fresh off the press
Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media
Oh the joys of online dating…are there any? Not according to many of those we know but maybe, just maybe Tinder has the answer, with its Double Date feature.
Bellrock and Demand Logic, have announced a partnership focused on improving energy efficiency, indoor environmental quality, and operational performance.
Rakuten and impact.com will deliver an integrated model, combining strategic expertise, program management, global execution and platform infrastructure.
Precisohas launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming.
The data, from digital marketing platform esbconnect, lays bare how UK purchasing behaviour is reverting to cocooning patterns familiar from the Covid years – and shows that while consumers are clicking less frequently than before, the intent behind those clicks is significantly stronger.
Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
Impact.com, a world leading commerce partnership marketing platform, has appointed Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.
The hottest thought leaders
For the last twenty years or so, brands have been rightly obsessed with their search rankings. But in the time it takes for consumers to completely reinvent their online research habits – which it turns out wasn’t very long at all – it has become clear SEO was the easy part.
There was a time when creator partnerships were considered a ‘nice-to-have’ in supporting a marketing campaign. They were great for achieving an extra few likes and comments across social platforms, but rarely were creators considered central to an ad campaign, never mind a long-term growth engine.
While brand safety and brand suitability help advertisers avoid harmful environments and align campaigns with brand values, Customer Suitability asks whether a video placement is right for the customer viewing it. Parallel combines proprietary AI, large-scale data sets and digital twins – synthetic replicas of consumer
NDA spoke recently with Andy Squire, RVP Sales EMEA at Brave Ads, about the rapid evolution of the Search marketplace and how marketers can reassess their strategy for discoverability…
Advertisers like to believe search captures demand wherever it exists. Andy Squire, delves into why the reality is more uncomfortable.
Consumers now move between creator content, reviews, communities, as they compare options and look for assurance that what they’re choosing is the best option.
The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play. But that doesn’t always happen in practice.
Following the publication of the refreshed advertising Expenditure Report from the Advertising Association and Warc NDA gathers reactions from industry experts…
Amid economic uncertainty, frivolous spending is out, but home improvement and domestic financial products are in. We’re planning for the long term, and shopping with intent.
