FRESH OFF THE PRESS
The news that rocked the AdTech world - always on, always on point.
LATEST PRESS RELEASES
Precisohas launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming.
The data, from digital marketing platform esbconnect, lays bare how UK purchasing behaviour is reverting to cocooning patterns familiar from the Covid years – and shows that while consumers are clicking less frequently than before, the intent behind those clicks is significantly stronger.
Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
Impact.com, a world leading commerce partnership marketing platform, has appointed Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.
Limelight says the senior hire will focus on growing its footprint in the Americas.
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield.
Property services partner Bellrock has appointed Anthony McGoldrick as managing director of Consulting in Scotland.
Bellrock, a leading intelligent property services partner, has today announced the strategic unification of its specialist advisory brands to create Bellrock Consulting. The move establishes a unique, technology-led approach in the UK’s Top 30 consultants dedicated to optimising the built environment.
Samsung Ads has hailed the early impact of its new home-screen ad unit, Immersive Carousel, which allows brands to showcase themselves across up to five tiles with five-second creative auto-rotation.
Precisohas launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming.
The data, from digital marketing platform esbconnect, lays bare how UK purchasing behaviour is reverting to cocooning patterns familiar from the Covid years – and shows that while consumers are clicking less frequently than before, the intent behind those clicks is significantly stronger.
Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
Impact.com, a world leading commerce partnership marketing platform, has appointed Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.
Limelight says the senior hire will focus on growing its footprint in the Americas.
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield.
Property services partner Bellrock has appointed Anthony McGoldrick as managing director of Consulting in Scotland.
Bellrock, a leading intelligent property services partner, has today announced the strategic unification of its specialist advisory brands to create Bellrock Consulting. The move establishes a unique, technology-led approach in the UK’s Top 30 consultants dedicated to optimising the built environment.
