FRESH OFF THE PRESS
The news that rocked the AdTech world - always on, always on point.
LATEST PRESS RELEASES
Jez Fawcett joins Limelight after eight years at Experian
Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek.
Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe.
Performance marketer Anthony Clements joins the company at a pivotal moment for the partner marketing industry.
Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo.
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus points
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales.
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format.
Campaign showcases the bridal collection as Gravity Road is appointed gen AI agency of record
Jez Fawcett joins Limelight after eight years at Experian
Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek.
Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe.
Performance marketer Anthony Clements joins the company at a pivotal moment for the partner marketing industry.
Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo.
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus points
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions.
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales.
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format.
