David Nelson, Co-Founder and CEO of leading programmatic platform Limelight Inc., argues that while AI is undeniably a powerful enabler, it’s not a differentiator.

The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be. A central theme emerging from the discussions was the enduring power and evolving role of television in the advertising landscape

This year the Cannes Lions festival of Creativity proved a hotbed for connections, discussing ‘hot’ themes, such as AI, CTV, human creativity, and figuring out new ways to work together.

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time.

Owen Hancock, RVP Marketing, EMEA at impact.com, shares more about the upcoming London edition of the company’s Partnership Experience (iPX) event

A recent report from IAB MENA puts the scale of digital ad fraud in that region at 20% - that’s $1.25 billion of the $6.25 billion spent in 2023 lost to fraud.

The Cannes Lions Festival of Creativity 2025 is almost upon us, and there is much to discuss this year, with the rise of AI – the fastest developing technology in history – presenting huge challenges ahead for the media world.

As Director of Partnerships for the Nectar Coalition, his remit allows him to leverage his expertise in loyalty, CRM, marketing and data analytics to create strong, valuable relationships between Nectar360 and the Nectar coalition partners.