"Always ask the question if you don’t understand something. Five times out of ten, the person who just gave you that description won’t be able to answer because they’ve got no more idea than you have."

Advertising certainly has moved from being just television, radio and newspapers. McKinsey reports that new systems called commerce media networks are driving growth across platforms where people already spend time, such as travel apps, streaming sites and payment services. These networks place adverts directly within

TV ads have always been about storytelling, and they tell their stories in many creative and subtle ways. Think about some of the great ads down the years, from P&G’s brilliant Thank You Mom campaign, to Thai Life Insurance’s Unsung Hero, to John Lewis’s Monty the Penguin Christmas ad.

With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business, publishers and rival adtech developers are watching closely.

Sean Adams, CMO at Brand Metrics, explains how lessons from medicine — including one $2.6 billion error — are inspiring a new, more accurate era of brand measurement.

Talk to the right people in the industry, understand what they need and what they are looking for

As the U.S. trudges through its high-profile case against Google’s monopoly over online advertising this week, Europe is pursuing the same target – just without the courtroom drama. Time for a look at how that’s unfolding.

A strong brand is an extremely valuable asset, but too many publishers fail to invest building their brand, says Sara Vincent, Managing Director, UK at Utiq…