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How will GenAI and agentic shape customer experience in 2026?
From ChatGPT “turn[ing] product discovery into a conversation” with the launch of its shopping research experience to Google rolling out agentic checkout (and ChatGPT’s introduction of instant checkout), the impact of generative AI on shopping experiences has been a major topic of conversation this year.
OpenAI is preparing to introduce advertising to its ChatGPT platform in the coming months, a move the company says is designed to help expand access to its AI tools at scale.
With the UK’s economic outlook dimming and political and economic uncertainty throwing shade on growth, we’ve been garnering reaction from some of the UK’s top adtech, creative and marketing leaders…
The U.K. government is exploring whether to ban social media use for children under 16 — the latest sign of a growing wave of global regulation that could reshape how advertisers reach young audiences today and adult consumers tomorrow.
In this conversation, Larraine Criss, COO at Preciso, unpacks what it takes to level the playing field in programmatic advertising
According to the IPA Bellwether Q4 2025 reading, total UK marketing budgets remained unchanged in the final quarter of last year.
With the UK’s economic outlook dimming and political and economic uncertainty throwing shade on growth, we’ve been garnering reaction from some of the UK’s top adtech, creative and marketin
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data
Carlo Alloni from Bellrock outlines why client trust in FM has eroded and the concrete steps providers must take to earn it back.
As we enter 2026, AI is no longer just a tool from sci-fi movies or used by specialist teams. It’s a tool that has completely changed how businesses run, public sectors function and students get personalised help.
Following the success of Domino’s GameBreaks, Samsung Europe’s Alex Hole highlights three principles for advertisers considering gamification on CTV
