INDUSTRY THOUGHT LEADERS
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How will GenAI and agentic shape customer experience in 2026?
From ChatGPT “turn[ing] product discovery into a conversation” with the launch of its shopping research experience to Google rolling out agentic checkout (and ChatGPT’s introduction of instant checkout), the impact of generative AI on shopping experiences has been a major topic of conversation this year.
Advertisers like to believe search captures demand wherever it exists. Andy Squire, delves into why the reality is more uncomfortable.
Consumers now move between creator content, reviews, communities, as they compare options and look for assurance that what they’re choosing is the best option.
The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play. But that doesn’t always happen in practice.
Following the publication of the refreshed advertising Expenditure Report from the Advertising Association and Warc NDA gathers reactions from industry experts…
Amid economic uncertainty, frivolous spending is out, but home improvement and domestic financial products are in. We’re planning for the long term, and shopping with intent.
Samsung Ads has introduced a notable planning capability to Europe with TotalView, which provides insights on which Samsung smart TV homes have been exposed to advertising within streaming services.
By Matt Bryan, Director of Data and Analytics, Samsung Ads
When events like the Winter Olympics draw families to the sofa and anticipation builds for this summer’s FIFA World Cup, something familiar happens. We huddle around the biggest screen in the house. Group chats spark into life. Half-time debates spill into the
By David A. Yovanno, CEO, impact.com
Consumers are no longer searching – they’re asking.
impact.com Regional Vice President, Customer Success EMEA Smita Pillai discusses how the partnership economy opens up a world of opportunity for the highly regulated financial sector.
Chris Pettit is CEO and co-founder of Revving, a funding solution purpose-built for the digital economy, engineered to unlock cash flow and align funding with performance.
NDA recently spoke with Pettit to learn why payment terms have become such a problem in the digital economy, how Revving’s model works and why he
David Mandeno, COO at Revving, proposes a fraud-proof alternative to invoice factoring
by James Taylor, CEO, Particular Audience
Sometimes, trends in technology move so fast that we all feel behind. AI – and AI search especially – is a defining example.
