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Trust is complicated topic. There is a wealth of factors that feed into whether or not we decide to trust in an individual or an organisation and different groups will prioritise different elements when forming their opinions. On top of that, it is far easier to lose trust than it is to gain; one wrong move could undermine decades of brand building.

From the U.S. to Germany to the U.K., the digital out-of-home (DOOH) market is booming, fueled by a wave of commercial activity and tech improvements attracting ad budgets.

Publishers face challenges on a number of fronts, but are reasserting themselves and taking control of their own destiny. Pierre Orlac’h, chief supply officer, Sparteo, explains how.

By Dan Scherer, SVP global sales, demand, and partnerships

Limelight’s co-founder and chief revenue officer, James Macdonald, talks about the future of programmatic and explains how the company is rethinking the optimization landscape to drive greater trading efficiency

When brands determine how and where to channel their advertising budget, they generally have their own specific KPIs and desired outcomes. Where do they need to to see results, and what would campaign effectiveness look like to them?

Chris Pettit, CEO of Revving, talks to us about tackling the financial imbalance in adtech, why publishers feel they are at the bottom of the supply chain, and how boosting the digital advertising industry can also boost the UK economy.