INDUSTRY THOUGHT LEADERS
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How will GenAI and agentic shape customer experience in 2026?
From ChatGPT “turn[ing] product discovery into a conversation” with the launch of its shopping research experience to Google rolling out agentic checkout (and ChatGPT’s introduction of instant checkout), the impact of generative AI on shopping experiences has been a major topic of conversation this year.
With Perplexity announcing a walk-back of its ad plans and a move into Anthropic’s ad-free LLM camp, ChatGPT has doubled down on the new format, but does the industry think users will play ball?
Despite recent minor gyrations on the Dow reacting to AI hiccups, just earlier this month the Super Bowl made AI itself more visible than ever to consumers. For marketers, the deeper shift to put into action is how AI now determines which creators and brands get surfaced—and trusted.
The expectations of consultancies are changing and demand for strategies that work operationally, not just on paper, is growing. Carlo Alloni at Bellrock considers this challenge to more traditional models
With CTV audiences splintered across thousands of app combinations, one screen still unites them all: the home screen. Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Ads explores how the home screen is evolving from a passive starting point into one of the mos
Mark Tyson, Managing Director of Intelligent Asset Care at Bellrock, explains why Companies must buy their facilities management differently if the industry is to progress.
Every year, the industry declares that “this will be the year everything changes,” but reading through this year’s Digital Leading Ladies predictions, something feels different. The tone is sharper. The optimism is more grounded. And the themes, privacy, AI, retail media, creators, data quality, programmatic, are no lo
Difficult times call for new forms of leaders, says Suzanna Chaplin, CEO and founder at esbconnect. In a world of technological shift and economic uncertainty, emotional leadership is what’s missing
As CTV budgets keep climbing, marketers are wrestling with a familiar problem: how to plan and measure across a viewing world split between streaming apps, broadcast, and new discovery moments on the home screen. Samsung Ads is currently working to resolve that issue, using new ways and clearer signals to connect the l
Every brand banks on partnerships. Only a handful know how to run them properly.
Cristy Ebert Garcia, CMO of impact.com, points to the core issue: fragmentation. She breaks down how disconnected tools and teams quietly limit partnership growth, why clarity matters more than complexity, and what it takes to scale pa
