The Digital Voice™ blog

Our team knows all about storytelling. Through our blog we bring you their voice, vision and story, helping you discover what’s happening in the world of digital advertising.

Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™
By Ren Bowman August 6, 2026
Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media
How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world
July 25, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention. It's time to stop treating LinkedIn as a nice to have.
How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world
July 25, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention. It's time to stop treating LinkedIn as a nice to have.
Stop the scroll: how to win at SEO in the age of AI search | The Digital Voice™
May 14, 2026
How people seek and find information, optimising for the front page of search engines is no longer optimal. GEO has made technical SEO more important than ever.
Journalism and Gen-Z: What is the future of the profession, and will AI be friend or foe?
May 14, 2026
As of 2026, approximately 45% of workers have AI anxiety: they fear that in the near future AI will make their job obsolete. From the perspective of a Gen-Z student beginning to consider what her career might look like, Tabitha Bonner looks at the adapting role of journalists.
By Faith Ilori April 24, 2026
Discover the best Cannes adtech events to attend in 2026. From exclusive networking mixers to industry meet-ups, explore our top picks and access The Digital Voice™ Cannes Events Calendar to plan your week.
By Faith Ilori March 11, 2026
What makes someone press play - and keep listening? Here’s what we’ve learned about building a B2B podcast that actually survives, grows, and earns a loyal audience. 🎙️
Amber O'Neill shares takeaways from NAI's #GiveToGain event.
March 9, 2026
Stine Holmgaard, Chief Growth Officer at the Native Advertising Institute put it perfectly: “Growth doesn’t happen in isolation. It happens in community.” And that’s exactly what International Women’s Day is all about. Amber O'Neill shares takeaways from NAI's #GiveToGain event.
Top Adtech Events to Attend in 2026 | The Digital Voice™
By Faith Ilori November 11, 2025
Discover the must-attend events in 2026 with The Digital Voice™’s expert guide. From global conferences to focused summits, explore our top picks and access our full industry event calendar for adtech professionals.
By Faith Ilori June 26, 2025
2025 is a year rich in trending adtech themes, new products, innovation, and bombshell news. We’ve seen the ruling on Google’s open web monopolisation, increasing consumer calls to champion privacy, culture and authenticity, the rapid ongoing expansion of the partnership economy and the meteoric rise of CTV - among man
By Faith Ilori March 21, 2025
Digital advertising is a whirlwind of acronyms and unusual terms. From SSPs to IVT and ROI, those new to the business can find it a confusing place built on abbreviations, advanced technologies and fast-moving innovations. Getting to grips with these can be a challenge.
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