I live and breathe social media marketing at The Digital Voice™, and in the fast-moving world of adtech, staying ahead of the curve is essential. One of the biggest game-changers I’ve seen is AI––artificial intelligence. It’s no longer a futuristic concept; it’s here, and it’s transforming the way I create, schedule, and analyse content every day.

From crafting compelling posts to delivering data-driven results, AI has become a regular tool in my social media strategy. But here’s the thing: AI isn’t replacing creativity—it’s amplifying it. Here’s how I’m using AI to power up my work and why I believe it’s the future of social media marketing in adtech.

Creating Content That Converts

Writing content that truly connects with an audience has always been part art, part science. But with AI-powered tools like AI Copywriter and ChatGPT, I now have a creative assistant at my fingertips. These tools help me generate ideas, refine messaging, and speed up the creation process.

And it works—69.1% of marketers have already integrated AI into their marketing operations (Influencer Marketing Hub, 2025). When I’m juggling multiple campaigns for clients, AI helps me get that initial spark of inspiration. But let’s be clear: AI doesn’t replace my voice—it enhances it. The final copy always gets my personal expertise to ensure it resonates and feels authentically human.

AI isn’t just generative content, despite how it might seem––I also use other AI-driven tools like Grammarly and Quillbot to keep content polished and aligned with my clients’ brand voices. AI might handle the scut work, but the storytelling? That’s all me.

Smarter Scheduling, Bigger Impact

When it comes to social media, timing is everything. I’ve seen firsthand how AI-powered scheduling tools take the guesswork out of when and where to post. These platforms analyse audience behaviour to recommend the best posting times for maximum reach. Without our scheduling tool, HeyOrca, I wouldn’t be half as efficient. 

For big industry events like MAD//Fest or DMEXCO, leveraging AI-driven insights has made a world of difference. It’s not about posting more—it’s about posting smarter.

The AI Advantage in Analytics

Data is everything in adtech, and AI has completely transformed how I track and optimise social media performance. A stat that really stuck with me? 53% of marketers are using AI for data analysis (WebFX survey, 2024). For our client partners, that means I can pivot strategies at the drop of a pin, making sure we’re always hitting the right audience with the right message.

AI Saves Time, But the Human Touch is Irreplaceable

Yes, AI makes my job easier—but it doesn’t replace the human element of social media marketing. At the end of the day, people connect with people, not just algorithms. AI might generate a post outline, but I make sure it has personality, warmth, and the right tone for each brand.

One example? Our International Women's Day campaign at The Digital Voice™. AI helped me brainstorm impactful, fun ideas that sparked engagement, but it was our team’s creativity that developed the ideas and plan and brought them to life. The same goes for our client partners’ campaigns—AI-powered insights help us refine our approach, but it is our storytelling and strategy that make the difference. At the end of the day, human expertise and creativity will always trump artificial intelligence, so to truly leverage AI, we have to know when to step in and do the work ourselves to create something incredible.

Why AI is the Future of AdTech Marketing

The data speaks for itself:

• A Statista survey has found that around 32% of marketers globally are using AI to enhance marketing, especially for paid ads and personalised email campaigns. Around 22% of marketers are using AI to personalise subject lines, and generate content and product recommendations (Narrato, 2024)
• Nearly 20% of marketers have allocated more than 40% of their marketing budget to AI-driven campaigns, showcasing a significant investment in AI technologies (Influencer Marketing Hub, 2025).

At The Digital Voice™, I’m not using AI (not in the way you think we would anyways)—I’m learning and testing how it can drive better results. The adtech industry is evolving at lightning speed, and AI is helping me keep up, adapt, and deliver next-level social media campaigns.

Leading the AI-Powered Marketing Revolution

The best marketers aren’t the ones who resist change—they’re the ones who embrace it. AI isn’t the enemy of creativity; it helps me work smarter, create easier, and deliver results for my clients.

But no matter how advanced AI gets, one thing will always matter most: genuine human connection. That’s what I focus on every day at The Digital Voice™. And with AI in my toolkit, I’m ready to take social media marketing to the next level.

What do you think? Is AI revolutionising your marketing strategy too?

With a passion for all things social media, Sherry has racked up over 10 different work experiences and even squeezed in a year of a digital marketing internship during her International Business Management degree. Now, she's a senior social media executive for The Digital Voice™ with 3+ years of experience in the industry.