Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™

New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant

Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.

As discovery expands across AI assistants, search engines, online communities and social, AI Ads Optimisation gives marketers a single place to prioritise actions and improve performance across the shopper journey. The update also introduces an always-on strategy assistant that continuously surfaces recommendations for SEO, brand, PR, paid media, and ecommerce teams to implement directly within Share of Model.

“The days of GEO focused on your website and organic content are over,” said Jack Smyth, Brandtech Australia Country Lead and Share of Model pioneer. “People bounce between AI assistants, search engines, communities and social media before making decisions. You can’t win in answers by relying on listicles and web content. Looking at those interactions separately no longer tells the full story. That’s where Generative Engine Marketing, or GEM, comes in. It gives marketers a way to understand how influence accumulates across the ecosystem – organic, influencer, paid – and shapes both consumer decisions and AI recommendations. AI Ads Optimisation is a key component of that approach, helping brands understand where influence is happening and where to act next.”

“Since its introduction in 2024, Share of Model has helped brands understand how they’re showing up across LLMs,” said Natasha Wallace, Chief Solutions Officer at Jellyfish. “This expansion broadens the platform’s paid media capabilities across the channels shaping customer decisions today and adds an always-on strategy assistant to help marketers quickly turn insights into action. The goal is less time hunting for opportunities and more time capturing them. In a world of live, conversational interactions across chat, social and commerce brands need a system that can act across the entire marketing landscape of paid, owned and earned.”

Jellyfish launched Share of Model in 2024 to help brands understand how AI systems perceive and recommend them. Since then, the platform has evolved to help marketers measure, understand and influence performance across AI-driven consumer journeys. Share of Model has been featured by Harvard Business Review and MIT Technology Review for its work measuring brand visibility within generative AI environments.

Google PMax, YouTube, DV360 optimisation and ChatGPT and TikTok ad support are available globally today, with Reddit capabilities expanding through ongoing testing and pilot programs. 

For more information, visit shareofmodel.ai.