Impact.com reports record growth and industry innovation in 2025

Impact.com announced today strong growth and innovation in 2025, propelled by accelerated client adoption across creator, affiliate, and B2B channels, advancements in product innovations, and continued global momentum.

The partnership marketing company said its performance in 2025 underscores a defining shift in marketing, from transactional performance to relationship-driven growth.

Building on a year defined by transformation across the marketing landscape, impact.com continued to lead the evolution toward community-driven commerce, empowering brands and creators to build trust, authenticity, and growth through partnerships with commerce content creators.

Partnership marketing growth

The company said it is on course to surpass $270 million (£202 million) in annual recurring revenue as it closes out the fiscal year ending January 31st, up approximately 20% year over year, while powering close to $120 billion in partner-referred GMV (gross merchandise value, or sales derived from partner referrals) and over $5 billion in GTV (gross transactional value, or partner payouts) for the year.

Brands spent over $1 trillion US dollars globally on advertising last year – and more than $600 billion of that will funnel into performance marketing channels, mainly paid search, paid social, and programmatic display ads.

And as marketing costs surge and consumer trust in traditional channels continues its decline, impact.com solidified its leadership as the platform for partnership-driven performance.

In 2025, the company said it supported nearly 350,000 active partnerships and welcomed more than 3,500 new customers, including New Balance, Hydrojug, Udemy, and Upside.

“People no longer trust ads – they trust communities”, said David A. Yovanno, CEO of impact.com.

“And the brands that win today are reimagining performance marketing by showing up where that trust already lives, by partnering with the creators, advocates, and other commerce content publishers shaping what people see, share, and buy”.

“2025 was a breakout year for impact.com – and for the partnership economy as a whole. We’re proud to be the commerce partnership marketing platform that is helping to lead and power that evolution – connecting brands and trusted voices in ways that drive real influence and measurable growth.”

Reflecting this shift, Cyber Week research from impact.com shows that shoppers are more selective and value-driven than ever, concentrating 31% of total Cyber Week spend on Black Friday while using Cyber Monday for final purchases.

Creator-driven revenue surged 51% year over year, and technology partners supporting price comparison and validation saw a 79% increase in transaction volume, highlighting the growing importance of trusted voices and data-driven tools in guiding consumer decisions.

The company also invested internally to strengthen its global presence and better serve customers, welcoming Jessica Breslav as its first Chief Customer Officer and promoting Justin Morrison to Chief Revenue Officer, a move that fuelled a 20% increase in new logo bookings and a 23% expansion in sales headcount.

The company also deepened its AI investments, launching ask impact, a conversational intelligence chatbot embedded within the platform that delivers high-performance partnership recommendations and rich analytics in real time.

Additional information on the company’s momentum can be found in this recap video here and on impact.com.

Also published in: Mediashotz