Nectar360 amplifies collaboration with OMG UK

Sainsbury’s loyalty scheme operator Nectar360 has scaled up its partnership with Omnicom Media Group UK (OMG UK).

The pair will work on crafting “key” retail media initiatives. Having worked together since 2021, the firm’s have collaborated on retail strategies, campaigns, thought leadership and client training.

As part of the agreement, the agency’s clients will have access to Nectar360’s customer insights, allowing them to create best practice omnichannel planning, robust sales effectiveness and measurement models.

“This partnership provides a real opportunity to further drive full-funnel retail media campaigns,” said Alice Anson, director of digital media at Nectar360.

“We have developed a strong partnership with OMG over the last few years, fuelled by a synergy for collaboration and keeping the customer at the heart of everything we do. It has been great to see our partnership continue to grow and evolve and I’m excited for what the future holds.”

Harriet Perry, OMG’s chief media and partnerships officer, said: “Our partnership with Nectar360 has enabled us to unlock elevated retail insights to gain a unique advantage in understanding our brands’ shopper behaviour and market trends across the consumer journey and, in turn, pioneer the blueprint of connected planning across Nectar360’s portfolio.”

Also published in: Marketing Beat