Speaking Experience:

• The ADOTAT Show: Clicks Are Trash, Attention Is Currency
• Six Sells Podcast: Anders Lithner
• Biuro reklamy Ringier Axel Springer: Impact Day Attention
• TMO Live: The Swedish mobile advertising landscape

ANDERS LITHNER

CEO, Brand Metrics

Anders Lithner is CEO at Brand Metrics. An innovator in the media industry, Anders has been building and managing successful enterprises since the turn of the millennium. His approach is rooted in academic research, and when paired with his passion for innovation, he is able to transform data and research into actionable business outcomes for partners and clients across the world. A long time entrepreneur in the global insights space, Anders’ background in media research enables him to address the true value of advertising, and to ensure maximum digital media effectiveness for clients.

Topics: How to understand how to Effectively Measure ad metrics and how you can measure, how do we achieve brand uplift, to scale . Measuring brand uplift in awareness, consideration, preference and action intent

Accolades: PMW Powerlist 100 International 2025