Sara is Managing Director, UK, at Utiq, charged with executing the company’s launch in the UK and building out a team to support the company’s growth, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences. 

Prior to joining Utiq, Sara spent five years at the global advertising marketplace, Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as Managing Director, UK & IE. 

During her time at Index Exchange, Sara led the UK team and was responsible for the growth of the UK market; growing partnerships across region; and for regionalising the company’s global goals. She also led the Index Women’s Network for 18 months.

Prior to that, she spent four years at programmatic rich media ad exchange, JustPremium (acquired by GumGum in 2021), as SVP, Publisher Development. She also spent four and a half years as Managing Director at ForexSpace, an online information site for FX traders. Sara was ExchangeWire’s Ad Tech Personality of the Year for 2022.

Outside of work, Sara is a mother to teenage children; an active member and supporter of industry women’s networks; and a mentor for Bloom, a professional network for women in communications, which champions the real voices of women. She also takes part in endurance sports, including triathlons and sportifs.

Topics: Data Privacy, Open Web, Consent and data regulation, Digital Advertising, Consumer First Advertising, Digital Identity, Future of Publishing/supporting publishers

Accolades: The Wires AdTech Personality OTY 2023 - WINNER