BENJAMIN TOLMAN

Co-Founder, Sparteo

Benjamin Tolman is a tech-driven entrepreneur and engineer with a lifelong passion for innovation. Top of his class at EPSI - L'école d'ingénierie Informatique in 2005, he dedicated his thesis to optimizing search results using genetic algorithms. Eager to put his research into action, he launched an e-commerce comparison platform at just 22, scaling its SEO performance and selling the startup in 2006. He went on to found Groupe Cerise (Ohmymag, Gentside), which grew to over 100 million monthly visits before being acquired by Bertelsmann via Prisma Media in 2017. In 2018, he co-founded Sparteo, an independent adtech company that helps publishers and ad networks monetize their video, display, and audio inventory through AI-powered technology.

Topics: Adtech, AI & machine learning, Building & scaling tech startups, M&A lessons