Women in advertising: Embrace your authencity

The advertising industry in this region has plenty to shout about when it comes to gender diversity. We recently interviewed a number of female executives for our annual Women in Advertising issue and there were lots of positive comments about the progress being made.

But no-one will deny there is a lot more work to do in leveling the playing field. We will be publishing these interviews online at Campaign Middle East and in our September issue.

Jessica Moini is the Commercial Director of Middle East, Turkey and Africa at InMobi

Do you think the industry has become more inclusive?

Over the past 12 years of my career, I’ve witnessed significant advancements in making the advertising industry more inclusive, and today we see more female leaders than ever before.

However, there are still challenges to overcome, such as ensuring equal opportunities for women in leadership positions and addressing unconscious biases in hiring practices. Our collective efforts must continue to create an even more diverse and equitable industry for all.

What have been your high and low points as a woman in advertising?

Throughout my path, I have confidently stood in rooms dominated by men, displaying poise and determination.

However, five years ago, I faced a personal challenge when I underwent a double mastectomy, which understandably took an emotional toll. During this period, I grappled with my self-esteem and for a period of time found it challenging to be the centre of attention, which, as a leader, is unavoidable.

But, rising above these challenges, I embraced my authenticity and regained my confidence, becoming my strongest advocate.

What advice would you give to women starting out in the industry?

To all the aspiring women stepping into the advertising world, I say this: embrace your authenticity and unique perspective, for they are your superpowers. Believe in your abilities, be open to feedback, and don’t shy away from taking risks or challenging the status quo.

Cultivate a supportive network, mentor others, and lift each other up, fostering a sense of camaraderie and empowerment.

What warning would you give them?

As you embark on your journey, be mindful that challenges may arise due to existing biases. Instead of being disheartened, use these hurdles as stepping stones towards your success.

Stay true to yourself, never compromise your values or self-worth, and remember that every setback or bias-inflicted situation can be an opportunity for growth, both for you and for the others involved.

Your determination and resilience will enable you to break barriers and make a lasting impact in the industry.

Also published in: Campaign