International Youth Day:

Empowering the Future of Advertising and Marketing

by Amber O'Neill

Every year on August 12th, the United Nations draws attention to cultural and legal issues surrounding youth on International Youth Day, to empower younger generations to have their voices heard. This year’s theme is based around “Green Skills for Youth: Towards a Sustainable World”. 

Sustainability is at the forefront of almost every industry right now so it comes as no surprise that International Youth Day is focusing on it this year. With global challenges such as climate change, environmental deterioration, and social inequalities becoming more evident in recent years, sustainability has emerged as a primary concern for all. There’s a growing recognition of the urgent need to take action, and this year's theme aligns with the global demand for young people to be actively engaged in sustainable practices and decision-making.

The Importance of International Youth Day to our Industry

As the world grapples with these environmental challenges, the role of the advertising and marketing industry becomes increasingly vital in helping to drive some positive change. By embracing the youth, marketing and advertising can amplify sustainability efforts, creating a strong relationship that encourages innovation, impact, and a brighter future for all. 

At The Digital Voice™ we’re using this time to reflect on why we need an International Youth Day and how we can embrace it into our own industry to ensure we are also helping the youth of today thrive. In the ever-evolving landscape of advertising and marketing, one factor remains constant - the youth. The vibrancy of young professionals brings fresh perspectives and innovative ideas to the industry. Embracing and supporting the youth as they venture into the world of advertising and marketing is not just a choice but a necessity. 

One of the ways in which we can do this is through programmes that encourage mentorship and allow young people to experience opportunities that they may not have otherwise. Supporting young professionals in their journey through mentorship and skill development programs nurtures their potential. This not only benefits their individual growth but also ensures a pipeline of talented individuals who will lead the industry forward in the future.

Honourable Mentions: Empowering Youth Initiatives

It’s important to support and commend organisations that champion the cause of empowering the youth and creating pathways to success, a few notable initiatives include:

• Digilearning: This UK-based charity is dedicated to creating digital pathways and career opportunities for young people, especially those from marginalised communities. By equipping them with essential digital skills, Digilearning paves the way for a more inclusive and diverse industry.
• The Creative Mentor Network: Committed to breaking barriers, this organisation works towards making creative industries accessible to young people regardless of their socio-economic background. By providing mentorship and guidance, they open doors to opportunities that might have been out of reach otherwise.
• lollipop mentoring: Focused on fostering diversity and inclusion in the advertising and marketing industry, lollipop Mentoring offers a program for diverse young talent and mid-level Black women in the advertising and marketing industries. Through this initiative, aspiring professionals are empowered to turn their passion into reality.

All the above organisations are linked if you wish to head to their websites to learn more or donate to their causes!

This year, International Youth Day serves as a powerful reminder of the potential and importance of the youth in shaping the marketing and advertising industries as well as a more sustainable future. As our industry embraces young professionals, we unlock a wealth of fresh perspectives and innovative ideas that can drive positive change. By supporting mentorship and empowerment initiatives, we ensure a steady stream of talented leaders who will steer the industry towards greater inclusivity, creativity, and sustainability.

Amber O’Neill is a Senior Social and Content Writer at The Digital Voice PR Agency and has a strong foundation in PR and media through her Bachelor of Arts degree in Media and Communications with Political Studies from the University of Sussex. She also holds a Masters degree in Journalism and Documentary Practice and has been working in the media and communications industry since graduation.