MAD//Fest Minutes – Day 3 wrap up
Day three at MAD//Fest London has been lovingly declared Goldilocks Day. It’s not too hot, it’s not raining, it is just right.
The content has continued this morning with major buzz around the new MAD//sports stage.
Overnight, the Female Leaders Club was transformed to create a new space for sports marketing content. A clear trend from both Cannes and the conversation continues here at MAD//fest.
The queue to catch Jimmy Carr on the Hex Stage went through almost the entirety of Old Truman Brewery, but for those that missed his session it will be posted on YouTube.
Digilearning brought things home for the final day, reminding our industry of the importance of fostering and educating young talent in our industry.
Bringing in young diverse talent is what keeps our industry innovative and ahead of the curve.
MAD//Fest delivered once again on bringing snappy, energetic and digestible content and it is very much still the event of the season to get connected. Be less boring? Yes to that!
Julia Linehan, Founder and CEO, The Digital Voice
“MAD//Fest 2025 has been an absolute blast, full of energy, enthusiasm, good vibes and connecting.
“On our own beach hut cabana, shared with some of our wonderful client partners Limelight Inc, Nectar360, Onetag and Preciso, we saw a steady stream of the legends of the industry and talked PR, events, Adtech Juice, our newly-launched resource for the adtech industry, and how to amplify your voice to the max. MADFest, you didn’t disappoint.”
Suzanna Chaplin, CEO, Esbconnect
“There’s a great energy and buzz around the event, as there was yesterday – despite the heat!
“The one thing that has stood out for me over the first two days has been a greater focus on the older generation in many of the talks. I think sometimes brands and agencies go down a sort of Gen Z rabbit hole, always looking for ways to reach this often-elusive audience.
“Yes, it’s great if you can capture the attention of Gen Z now and turn them into long-term, loyal customers, but we shouldn’t forget that the older generation, particularly empty-nesters with no mortgage to pay, are a valuable audience, with much higher disposable income.”
James Lovelace, VP Sales, Revving
“There was a slow start compared to day 1! But quickly there was a real buzz in the air and day 2 kicked off with high energy and meaningful conversations.
“You can tell people are here not just to listen, but to challenge ideas, share experiences, and there is a fantastic vibe and feeling across the whole event.
“And it’s cooler today!
“In terms of lessons learned – for me the event completely reinforces the power of human connection. There’s nothing quite like meeting people face to face, sharing experiences, industry contacts, helping to solve problems. You just can’t replace that through a screen.
“And don’t be afraid to simply go up and talk to people – everyone is open to talking, and you are often pleasantly surprised by what you find!”
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