MAD//Fest Minutes – Key takeaways day 2

Adland descended on MAD//Fest London for day 2 on Wednesday, so here’s a snapshot of what was being discussed by those joining The Digital Voice at the Female Leaders Club…

Female Leaders Club at MAD//Fest London

Triple shots: short & snappy interviews with Julia Linehan!

Elli Papadaki, Head of Sales Global Supply Onetag

“With great power comes great responsibility. When you’re a publisher you learn that trust is earned and not gained.”

“There’s a lot of talk about change and innovation but on the publisher side it can take a long time to move the needle”

“Women are still the minority in the tech space. Women have a better ability to storytelling and connect the dots so let’s use it to our strength. Find your voice and use it with confidence.

“We all have values, sticking to what those are will open up doors and help your career growth.”

Jess Aylett, Head of Sales UK & INTL GumGum

“The people is what makes this industry”

“Since the beginning of advertising content has been a key strategy, it’s resonating more with brands now because we’re finally getting it right”

“Contextual and creative are integral to each other, they have to work together. You can have the best contextual strategy in the world but if your creative campaign isn’t hitting the make, it won’t work”

“Not all creative is equal. Make sure you’re testing and learning all the time.”

“Contextual is having its comeback, if you haven’t explored that yet, lean in, understand what it is and understand why it’s growing”

Manal Saho, Regional Business Growth Consultant Preciso

“Adtech is what you see at your fingertips without having to think about what goes on in the background”

“We all know retail media and AI-driven optimisation are driving the space but we’re moving towards the likes of data clean rooms and contextual. However, the biggest thing right now in programmatic is accountability, whether it’s sustainability, transparency and how this is then seen in ROI.”

“Whatever you’re working on in your career, whether it’s a new product or idea, don’t wait to be invited, lean in. Exciting breakthroughs are waiting around the corner. Lead with curiosity and not fear!”

Hannah Dempsey, VP of Marketing, Jellyfish

“AI can fuel creativity and support it but we’re not at the stage yet where AI is as creative as humans, one day we might get there but for now we need the trifecta of AI, humans and creativity.”

AI and Innovation stage: How Sainsbury’s is reimagining retail media with DEPT 

Alice Anson, Director of Digital Media, Nectar360

“When we think about retail media it’s all about putting the right creative in front of the right customer”

“I think AI is a journey for everyone.

“With Nectar360, our view on AI is that it will give us more efficiency meaning we will have more time for what we do brilliantly, connecting with people, brands and more creativity.”

“We’ve come so far, who knows what’s going to come out of AI for the next few years.

“Now it’s about how do we make everything easier to understand and push the dial forward onto how we can make Nectar360 easier to work with for everyone in the retail media space”

Also published in: Mediashotz