Alex Davies

CSO Martech, Jellyfish

As CSO Martech, Alex Davies leads global Analytics, Cloud, and Customer Experience functions - including User Experience, Experience Optimisation, CRM, and Web Development - overseeing a team of more than 175 specialists across 24 countries.

He is one of a select number of individuals globally to serve as a strategic advisor to Meta as part of the Global Data & Analytics Council, meeting quarterly with C-suite leadership in Silicon Valley to help build and enhance Meta’s products. He also contributed to the initial concept and go-to-market strategy for Meta’s value-based bidding solution, providing early-stage consultancy during its development.

In addition, Alex acts as a strategic advisor to Google through various steering groups, supporting innovation in measurement. He works closely with Global Product Leads, Go-To-Market teams, and gTech to scale solutions across GCAS, LCS, and GCS clients. He is also a frequent contributor to industry panels, publishes insights with Think with Google, and serves as a judge for Google awards programmes. 

Topics: Marketing tech & transformation, measurement & attribution, AI, value-based marketing