ALEX SPRINGER

Director, OpenAttribution

Alex Springer has spent a decade building marketing, measurement and reporting teams and technologies across the US, UK, and Europe. His primary focus is transparency, accuracy, and accountability in AI systems. He serves as tech lead for the SPUR Coalition of publishers (founding members include the BBC, Guardian, Telegraph, Sky, and the FT), is Director of OpenAttribution - Transparent attribution for AI agents , the open standards body for content attribution in AI systems, and co-leads the AI Taskforce for the UK based APMA.


Topics: AI Commerce Infrastructure, Zero Click, Agentic Commerce, Transparency Standards for AI, Retail Media in AI