A commercial and strategic businessleader with over two decades of experience, Amir Rasekh is Managing Director of Nectar360 - a loyalty, insight, and media agency. He has great expertise in building successful insight and media businesses and delivering market-leading data-driven marketing to clients.

Having worked at Nectar360 for a decade, Amir also spent many years at Sainsbury’s, across a myriad of functions, including the entrepreneurial Business Development division,successfully launching a new insight and media agency to the market called Insight to Communication (i2C), now known as Nectar360.

Amir leads over 200 colleagues asthe Nectar360 team providesloyalty, insight, media, and digitalservicesto over 900 clients every year. Clientsspan multiple industries and include many of the biggest brands globally, including British Airways, Esso, and AMEX through to Unilever, PepsiCo, Nestlé, Google, Microsoft, and Apple. Passionate about putting the customer at the centre of decision-making, Amir is also energised by building, leading and empowering high-performing teamsto deliver great client work and commercial performance.



Topics: Media strategy, Business growth & scaling, Commercial strategy in retail & FMCG, Loyalty & customer engagement