Antonia Faulkner is Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA at Samsung, where she leads a multidisciplinary team within Samsung’s media and services business, responsible for leveraging data, technology and scale to create a seamless advertising experience that amplifies brand stories across an ecosystem of Samsung devices.

With a seasoned background in both B2B and B2C marketing, Antonia brings expertise across a multitude of sectors including Adtech, Broadcast Media, Digital Advertising, and Financial Services. Prior to joining Samsung Ads, she served as Head of International Marketing (EMEA, APAC & LATAM) for Outbrain, as well as holding marketing roles at HSBC and CNN.

Under Antonia’s leadership, Samsung Ads has successfully expanded into key European markets, as well as Australia, India, and MENA, as a principal provider of advanced TV advertising solutions and offering brands a holistic view of TV viewership behaviours.

Topics: Global marketing strategy, Leadership across mutlidisciplinary teams, Data-driven marketing innovation, Cross-market growth

Accolades: PMW 100 Powerlist UK 2025