Billy Gittins

Senior Sales Lead, Parallel

After a decade in media Billy has pioneered new sales efforts at some of adtech's leading vendors. At Playground XYZ, he brought attention measurement to the UK market in 2020. After Playground's successful acquisition by GumGum, he helped launch the sales effort for the Mindset Graph data solution across Europe and North America. Now at Parallel - as the Senior Sales Lead - he is on a mission to put the customers voice into every impression. Parallel is the world's first digital-twin activation platform. Its human-calibrated digital twins score how a customer will respond to a creative in the content it runs against, helping brands and agencies find the most resonant combinations and activate the impressions that land, closing the gap we call Customer Suitability.

Topics: Digital twins, the future of ad targeting, media and creative convergence, AI and predictive advertising