FLORIAN GRAMSHAMMER

Director, OpenAttribution

Florian is a Director of OpenAttribution, building open standards and infrastructure for AI content usage, attribution and transparency. He works with publishers, brands, AI platforms and measurement partners to create a more transparent content ecosystem for the AI era. Previously, he was MD EMEA at impact.com and has 20+ years’ experience in commercial leadership, partnerships and technology.

Topics: AI Commerce Infrastructure, Zero Click, Agentic Commerce, Transparency Standards for AI, Retail Media in AI