A retail media and AI pioneer transforming product discovery, bringing Amazon-style recommendations to retailers worldwide.

James Taylor is the Founder and CEO of Particular Audience, where he leads the company’s vision and technology strategy. Founded in 2017, Particular Audience delivers AI-powered product discovery and recommendations to 100+ retailers globally, including Target, The Good Guys, and Hotel Chocolat.

Having scaled the business across APAC and the US, James now oversees the expansion of its retail media capabilities into the UK and Europe. Previously, he was VP APAC at Yieldify (backed by Google and SoftBank, later acquired by Epsilon) and has founded multiple ventures in pricing, prediction markets, and open-source retail technology.

Topics: Retail media, ecommerce & product discovery, AI-driven search, agentic commerce, digital transformation, vendor-retailer-supplier partnerships