Larraine is an ad tech and programmatic advertising specialist with a demonstrated history of building businesses in the online world. At Preciso, she leads commercial partnerships and global business development.

Formerly Chief Product Officer at MainAd, and founder and CEO of Netpromedia, which was set up to provide business support services to European digital advertising companies for their ad operation and data analysis requirements, Larraine’s career has spanned more than two decades. An expert in end-to-end business flow, from concept through to R&D and marketing, she also holds a Masters degree in Technology Management.

Topics: Display Advertising, Ad Buying, Advertising, Native Advertising, Programmatic, Smart-Bid Technology, ecommerce