LEELA FALLAH

Vice President of Customer Success, Assertive Yield

Leela Fallah is Vice President of Customer Success at Assertive Yield, where she leads the customer success organization, helping clients maximize revenue through strategic onboarding, performance optimization, and long-term partnership development. With over a decade of experience in AdTech, she brings a deep understanding of publisher monetization, programmatic operations, and the commercial dynamics that drive sustainable growth for media owners and platforms.

Leela joined Assertive Yield from Blockthrough, where she spent more than seven years and progressed through a series of expanding leadership roles. She began as Senior Manager of Publisher Success, developing hands-on expertise in publisher relationships and yield strategy, before being promoted to Director of Publisher Success. She ultimately served as Head of Client & Partnership Development, where she led both client success and strategic partnership functions, building the processes and team structures that supported Blockthrough's growth.

Before Blockthrough, Leela spent a year as Customer Success Manager at Sortable, working closely with publishers on programmatic monetization and ad stack performance. Prior to that, she built her foundational adtech expertise at Index Exchange, where she progressed from Client Services Coordinator to Associate Client Services Manager — supporting mid-market publishers through onboarding, yield management, private marketplace deal execution, and quarterly business planning.

At Assertive Yield, Leela is focused on building a high-performing, scalable customer success function that accelerates time-to-value for clients, deepens strategic partnerships, and supports the company's continued growth as a leading revenue intelligence and yield optimization platform for the programmatic supply chain.

Topics: Publisher monetisation, programmatic yield optimisation, customer success strategy, scaling client growth and retention, building scalable customer success teams