Speaking Experience:  Matt Bryan is a frequent speaker on CTV advertising, presenting on stage and appearing on numerous panels and podcasts.

• Connected TV World Summit: TV Advertising in the Data-Driven CTV Era Presentation
• FTVAGlobal: Change The Way That You CTV
• Objective Hiring Podcast: The Transformative Power of AI in Hiring and Data Analytics
• The Future of Brands 2024: Breaking down silos and harnessing the potential of the new data rich TV

MATT BRYAN

Director of Analytics & Insights, Europe,
Samsung Ads

As Director of Analytics & Insights, Europe at Samsung Ads, Matt leads analytics, thought leadership, and audience intelligence across Samsung’s ecosystem of more than 70m connected TVs. He is responsible for shaping the strategy behind how data powers monetisation, partnerships, and product innovation across the Samsung Ads business, including Samsung TV Plus, Samsung’s ad-supported streaming TV service. Matt brings over a decade of experience to the role, having previously held senior positions at ITV and YouView.

During his time at Samsung, Matt has pioneered the Samsung Insights Planner; Brand Lift studies using first-party ACR (Automatic Content Recognition) data; and TV-to-mobile data targeting and measurement. 

He also leads Samsung’s integration into Origin, the UK’s cross-media measurement initiative, and supports the evolution of similar initiatives across Europe. Additionally, Matt works closely with advertisers, broadcasters, and measurement bodies to shape the future of premium video. He also advocates for trusted data, transparent measurement, and the responsible use of AI to improve outcomes for brands and viewers alike. He is a regular keynote speaker at events including The Future of Brands and Connected TV World Summit, cutting through the noise on streaming behaviours, ad effectiveness, and the future of measurement.

Topics:  CTV advertising, Audience insights, Responsible AI & data in advertising, Monetisation strategies