NILS LIND

CEO & Founder, Assertive Yield

Nils Lind is the Founder and Chief Executive Officer of Assertive Yield, the revenue intelligence and yield optimization platform helping publishers maximize advertising revenue through real-time data, automation and actionable insights. Since founding the company in 2019, Nils has led Assertive Yield’s growth from an ambitious startup into a trusted technology partner for publishers and SSPs worldwide, with a mission to give media owners greater transparency, control and independence over their monetization strategy.



Nils brings a unique perspective to the AdTech industry, combining an engineering background with firsthand experience as both an entrepreneur and publisher. His entrepreneurial journey began while still in school, when he co-founded a community-focused gaming network that grew into one of the largest of its kind. He later built and operated online publishing communities, where he experienced firsthand the challenges of understanding revenue performance across multiple monetization channels. That experience ultimately inspired the creation of Assertive Yield.

Recognizing the industry’s need for a single source of truth for publisher revenue, Nils founded Assertive Yield to provide granular, real-time analytics that empower publishers to make faster, smarter monetization decisions. Under his leadership, the company has continued to innovate across revenue attribution, yield optimization, experimentation and automation, helping publishers improve operational efficiency while maximizing long-term revenue.

Today, Nils is focused on shaping the future of publisher monetization by building technology that combines advanced analytics, automation and AI to simplify decision-making and give publishers greater control in an increasingly complex programmatic ecosystem. Through his leadership, Assertive Yield continues to challenge conventional approaches to revenue optimization while empowering publishers to compete more effectively in the evolving digital advertising landscape.

Topics: Publisher monetisation, programmatic yield optimisation, customer success strategy, scaling client growth and retention, building scalable customer success teams