PETE WALLACE

General Manager EMEA, GumGum

Peter Wallace is General Manager for EMEA at GumGum. Peter has been at the forefront of shifting trends in the digital media industry for over 15 years: he led a team of digital specialists at behavioural planning agency Total Media and quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum six years ago. During that time, he has seen the business grow exponentially through both organic growth and acquisitions to now being the global leader in its space.


Topics:  Contextual advertising, Digital media trends & innovation, Audience data, Leadership in media & technology teams


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