Piero Pavone leads Preciso’s global team of ad tech innovators, enabling businesses around the world to hit the highest win rates in the RTB marketplace.

An expert in display advertising, data analysis and business development, Piero’s passion for programmatic technology led him to establish the innovative bidding platform, to offer practical media buying which would minimise budget waste. Determined to see that all advertisers should benefit from programmatic advertising, his team remains on a mission to open the market to smaller brands. 

A veteran of digital strategy and online marketing, prior to joining Preciso as Chief Executive Officer, Piero was COO at MainAd, where he led the performance marketing company’s global operations and ad tech innovations as well as its commercial expansion and strategic alliances worldwide.

A thought leader with extensive experience in the online marketing industry, he continues to disrupt programmatic ad buying to open the doors to premium advertising for all advertisers - democratizing access to high quality, qualified traffic at wholesale prices for merchants without the deep pockets of household names.

An experienced innovator, entrepreneur, board member and company founder - and a software programmer and data analyst by heart - Piero boasts a long track record of driving successful technology innovations and commercial strategic direction, in a career spanning over 20 years.

Topics: Display Advertising, Ad Buying, Advertising, Native Advertising, Programmatic, Smart-Bid Technology, ecommerce