ROB HALL

CEO and Founder, Parallel

Rob Hall is the Founder and CEO of Parallel, an ad-tech company building and deploying Digital Twins into activation to drive more effective advertising. He has nearly two decades of digital media experience working across APAC, EMEA and the US.


Before Parallel, Rob was CEO of Playground XYZ, where he built a pioneering technology stack for measuring and optimising consumer attention. Following its acquisition by GumGum, he served as Chief Data Officer


Topics: AI Commerce Infrastructure, Zero Click, Agentic Commerce, Transparency Standards for AI, Retail Media in AI