DMEXCO 2023: Digital leaders share their top action points

This week the Digital Marketing Exposition and Conference, or DMEXCO 2023, as it’s better known, had some hot talking points for attendees.

This year more than 700 international speakers delivered around 400 sessions and 150 masterclasses across 13 stages.

Controversial subjects such as the rise of artificial intelligence within the marketing sector, the end of cookies (no, the other kind!) and the climate crisis took centre stage.

But what did the industry leaders present take away from the two day event in Cologne, Germany?

We asked them…

Julia Linehan, CEO and Founder, The Digital Voice

“Big tech was out in force with Salesforce, Microsoft, Google, Teads, Magnite, InMobi, impact.com, etc bringing it big.

“What was more interesting was the volume of startups in Hall 6; investment must be flowing in so optimism still appears to exist despite the cautious market.”

Anders Lithner, CEO and Founder, Brand Metrics

“My takeaway is that you need to make it count and focus on smaller activations that matter.

“We did it by bringing together publishers to private events, outside of Koelnmesse in the evening, and then hit the halls during the day.”

Pete Wallace, GM, GumGum

“DMEXCO 2023 was under some pressure to perform this year and actually it really delivered. Yes it was smaller but conversations were poignant, productive and progressive.

“Great representation from across the German agency and advertiser scene with people keen to chat and learn.”

Owen Hancock, Regional Vice President, Marketing, EMEA at impact.com

“This year, the speaker sessions pulled in the crowds and topical content included AI and influencer marketing.

“What was interesting were the conversations of how these both can work together effectively and there was no end to innovative ideas that marketers can embrace.”

Anette Hallgren, Partner and Client Director, Brand Metrics

“The top topics were opt out audiences and the death of 3rd party cookies. The key point being debated was what the cookieless world is going to look like and how advertisers and marketers are going to work within it.”

Nick Evans, Partnerships Manager, Picnic

“AI and sustainability were at the forefront of many discussions; in both cases, it’s important to identify the meaningful solutions that will really move the needle.”