Top three tips for campaign success: the holy trinity for small advertisers.
Anna Forbes, COO, Inskin Media talks through her top tips
for digital advertisers
The last three years have thrown up numerous challenges for digital advertisers. From the arrival of GDPR to the global pandemic – the ability to adapt has separated the wheat from the chaff. And the changes keep coming. The advent of the great 2022 cookie-comedown and the ongoing rollout of Google's latest Core Web Vitals (particularly Cumulative Layout Shift) has made choosing the correct ad tech partner with which to navigate these tricky waters extremely important.
At Inskin we have witnessed three critical 'best practice' themes develop over recent years. Sticking with these will help equip your business to deliver powerful brand messaging on any device, and tap into the rich, meaningful rewards offered by digital advertising.
Speak to your audience
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about
Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
Don’t forget to add images
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.
Edit carefully before posting
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.
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