GumGum introduces The GumGum Platform

GumGum has announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. The company has also announced the launch of a proprietary Mindset Graph, a predictive data engine aligning consumer mindsets with advertiser goals, available through the GumGum Platform or as a standalone solution. The company says, built for today's digital consumer — who demand ads uphold privacy, not undermine it — these solutions power more relevant and non-invasive online experiences while maximizing brand performance.

GumGum says people have largely given up on traditional, identity-based advertising. Every day, outdated strategies and technologies combine to ambush and overwhelm users with creepy, targeted, and irrelevant ads, leading to consumer fatigue and distrust, the company continued. Consequently, GumGum says it is no surprise that more users are turning to ad blockers and turning their backs on brands that just don't get it.

"Old-school, identity-based targeting is all data and no insight," said Phil Schraeder, CEO of GumGum. "The GumGum Platform and Mindset Graph change that by providing access to contextual, attention, and creative solutions that deliver ads that truly resonate—right time, right mindset, no stalking required. We're proving you can build genuine connections without invading people's digital lives. It's advertising technology that respects your privacy and actually works.”

GumGum says the GumGum Platform unifies its solutions: GumGum Contextual (formerly Verity) leverages artificial intelligence for content-based targeting signals; GumGum Attention (previously Playground xyz’s Attention Intelligence Platform) measures ad attention, linking campaign effectiveness to real-world outcomes; and GumGum Creative delivers ads that capture consumer interest, aligning to their mindset, in that moment. This integrated approach enables advertisers to create more effective, targeted campaigns that resonate with audiences, added GumGum.

GumGum has also unveiled the Mindset Graph alongside the GumGum Platform. The company says this new offering empowers advertisers by providing insights into the intersection of context, attention, and creative. It identifies ideal contexts, topics, and keywords for ads in real-time, based on content experiences at that moment, solving the matching problem between consumers and advertisers. The company says the result: relevant and engaging ads across all digital platforms—whether users are browsing websites, watching videos, or streaming content. For advertisers, it enhances every stage of the advertising process, from planning and activation to optimization and reporting, enabling more effective, privacy-respecting advertising, GumGum continued.

GumGum says its launch of the GumGum Platform and Mindset Graph reaffirms its commitment to the digital advertising landscape with solutions that respect consumer privacy and meet marketer needs.

Also published in: InPublishing