Performance Marketing people: Adlook announces CEO and Precis appoints new Group CMO

This week’s people moves round up also includes promotions and appointments from organisations such as the PPA, OpenX, Dentsu, and more.

Jenny Bullis, former Vice President of Marketing Science at Meta, is joining Dentsu UK and Ireland as its new Media Practice CEO. With over 25 years of experience, Bullis will work on the company’s wider media strategy and report to Dentsu UK&I’s CEO, Angela Tangas.

Digital marketing business Jellyfish has appointed Mayumi Tatsuta as its Vice President of Creative in the US. Tatsuta, who formerly served as Group Creative Director for Cashmere Agency, brings over 25 years of experience to the company and will play a key role in the newly formed Creative Collective. 

Tim Collier, former Head of Data and Technology Partnerships, UKI, for Google, has joined sustainability platform Scope3 as Head of UK and Northern Europe. In this role, Collier will work on establishing and growing the company’s footprint across the two regions and work with partners to measure and reduce carbon emissions across the digital advertising industry.

Kuba Kossut has been announced as the new CEO for cookieless brand growth platform, Adlook. Kossut, who has over 20 years of experience in the industry, first joined Adlook early 2024 as Global Vice President of Market Entry Strategy and previously served as the CEO for EssenceMediacom Poland.

Marketing agency Precis has appointed Stefania Casciari, former Head of B2B Marketing at Brite, as its first Group Chief Marketing Officer. In the new role, Casciari will be responsible for overseeing all marketing efforts across Precis Group. 

The Professional Publishers Association (PPA) has appointed Mel McVeigh as its first Head of Digital to support the association’s digital growth strategies. McVeigh, who was previously Condé Nast’s VP Digital Product – Brands & Commerce, will report to PPA CEO Sajeeda Meral.

McVeigh will work alongside John Barnes, Chief Digital Officer at William Reed, who has also been newly appointed as Chair of the PPA Digital Collective and AI taskforce. 

Digital agency idhl has made a number of senior promotions within its team. Sharon Palmer, idhl’s Director of Client Success, has been promoted to Director of Group Accounts and Client Success; Head of Paid Media Tom Walkden has been promoted to Media Strategy Director; and Division Business Development Director Eleanor Papadimos has been promoted to Commercial Director. 

Omnichannel supply-side platform OpenX has promoted its VP of Product, Gil Sommer, to VP of Global Product where he’ll oversee international teams based in the US and Poland and report to CEO, John Gentry. In addition to the new role, Sommer will also be joining the IAB Tech Lab Board. 

Brand consultancy platform Interband has promoted its Managing Director, Emma Ellis, to President of Interband London. Taking over Christian Purser’s role, Ellis will be responsible for driving commercial company growth in the UK and drive an inclusive culture within the team.

Data company ThisThat has appointed Tom Shannon, former Senior Regional Vice President, EMEA, at FullStory, as its new VP of Sales. The company has also promoted its Growth Director Joe Adsett to VP of Growth, as part of the company’s focus on strengthening its senior leadership team. 

Advertising solutions platform Ogury has appointed Lawrence Horne, former RVP, Northern Europe, for DoubleVerify, as Country Director, UK. Horne brings two decades of senior experience in the industry to drive revenue growth for the company within the region. 

Also published in: Performance Marketing World