The RRA appoints Elizabeth Anyaegbuna as Strategic Growth Advisor

The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has made a striking statement of intent with the appointment of Elizabeth Anyaegbuna as a Strategic Growth Advisor.

Anyaegbuna’s appointment – to add to her ongoing role as co-founder and CEO of media planning and production agency 16×9 Media – is a timely one. With pressure mounting on the industry over DEI&B, RRA is taking aim at the media’s people problem, putting a focus on better representation and equality in the industry. 

She is a powerful voice championing intersectional gender equality in the advertising and media business. Her leadership, knowledge and tireless work to elevate underrepresented groups are reflected in the esteem in which she is held across the industry.

She has spent more than 20 years in senior leadership roles across major brands including Sky Media, Turner, Viacom and A+E Networks. As CEO of 16×9 Media and outgoing President of Bloom UK, one of the biggest women’s networks in marketing communications, she has a wealth of experience providing strategic direction and executive client leadership, while driving revenue growth. 

She excels at forging senior-level partnerships, unlocking new income streams and pioneering innovative business solutions, and combines her commercial expertise with a passion for diversity, equity and inclusion.

Among her achievements, Anyaegbuna Co-Authored Bloom’s ‘Allyship Code of Conduct’ and ‘The Juggle’, the industry’s largest consultation into work-life balance for women. She is co-founder of Join Our Table, a community platform to elevate and drive equity for black women in media and communications, as well as a member of WACL, a board member at the Conscious Advertising Network and an advisor and contributor to Mediacat Magazine.

She is aso a deserved nominee for the IPA’s 2024 iList, which honours the individuals pushing for change when it comes to diversity, equity and inclusion in the advertising industry. 

RRA aims to help large and small media, marketing and advertising companies to tap into a richer talent pool and build welcoming and inclusive work environments that better reflect our diverse society. 

Anyaegbuna said: “If brands want to authentically connect with the UK’s full spectrum of people, those diverse communities need representation on their teams.

“This requires going beyond recruitment to retain and advance diversity by adopting new approaches to widening talent pools and fostering an inclusive culture.”

As well as recruitment services, RRA sets out with a mission to drive positive people practices across the whole employment experience – advising on employee relations, policy and procedure, well-being, employee engagement, training and development, and compliance. 

RRA Co-Founder, Alison Filkin added: “We could not be more excited that Elizabeth is joining us on our journey and couldn’t think of anyone better placed with the same shared values to help support our ambitions and guide our growth.”

Also published in: Mobile Marketing Magazine