Utiq announces Italian launch, appoints Christina Lundari as MD, Italy

Utiq, the European adtech company delivering a  telco-powered first party identifier that harnesses authentic consent to enable responsible digital marketing, has announced its launch in Italy, and the appointment of Christina Lundari to run the new Italian operation. 



Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc, enables brands and publishers to deliver relevant, ad-funded experiences to their consented audiences, while embracing the toughest privacy standards, through its secure and encrypted solutions. Each of the four companies holds a 25% stake in the joint venture, which is based in Belgium.

Built as a people-first service, Utiq arrives in Italy with a mission to solve the problem of access to deterministic, accurate and scaled audiences, in a fully compliant and consented way. Having launched in Germany in May 2023, followed by France, Spain and the UK, Utiq offers advertisers the ability to target accurately at scale, while giving consumers real control and choice over their privacy.

Christina joins Utiq as Managing Director, Italy with over 15 years of experience in digital advertising spent at Google as  Sector Lead of the performance unit and at Microsoft Advertising as Managing Director (later rebranded as Yahoo). Over the last two years she has successfully launched and established OneFootball in Italy and Spain. Earlier in her career, she spent 15 years in the market insights industry with GFK/WPP where she learned the power of data driven marketing.

At Utiq she will build out a team to support the company’s growth, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences. 

Christina Lundari says: “This is an extremely important time for the whole concept of privacy and consent in advertising, and I am really pleased to be taking this role as we launch in Italy. I think Utiq has an opportunity to contribute to a far-reaching shift in data protection, and in laying fresh foundations for a trusted and responsible ad-funded open internet that benefits users and advertisers and the whole advertising chain, thanks to its service representing the alternative to a now deprecating, unreliable third party cookie.”

Marc Bresseel, Utiq’s CEO, says: “We are delighted to have Christina on board as we continue to roll out our service across Europe’s key markets. Her experience, credibility and talent speak for themselves, and her many great qualities will be invaluable in furthering and deepening our dialogue with both publishers and brands.”

Also published in: Engage