Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation.

As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, PubMatic, Seedtag, TripleLift and Virtual Minds.

In today’s complex digital advertising landscape, cookies are creating unresolvable challenges for advertisers, publishers, and users alike – challenges that hinder effective audience targeting, frequency management, and campaign measurement. From the fragmentation of user consent and identities across platforms, to privacy and security concerns, the industry faces a critical need for reliable, privacy-focused alternatives.

Support for Utiq’s Authentic Consent Service – that empowers brands and publishers to accurately address consented Authentic Audiences at scale while embracing the very toughest privacy standards – has grown exponentially since launch. 

As part of this growth, Utiq has always recognised that interoperability would be critical in enabling a new reality of responsible digital marketing, developing an integrative ad tech ecosystem that prioritises user privacy and data protection.

Commenting on the partnerships and integrations it has achieved, Will Harmer, Utiq’s Chief Product Officer, said: “We want to be a catalyst for change, helping create a trusted and responsible ad-funded internet with privacy and data protection at its heart. We can only achieve this goal by working together – collaborating for the mutual interests of people, publishers, and brands. These critical supply-side integrations recognise this fact, signifying that Utiq has already become a ubiquitous solution across the digital advertising ecosystem.”

Utiq launched in mid-2023 offering a unique, purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. Critical to this proposition, Utiq’s Authentic Consent Service also includes our easy-to-use and centralised consenthub platform, which gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency.



In only 18 months, Utiq is now operational and available in Germany, Austria, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences.

Also published in: MarcommNews