Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration.

With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and optimisations in a fully integrated end-to-end workflow.

This will accelerate the rapid adoption of Pencil Pro, with three of the world’s eight biggest advertisers already using the Pencil Pro platform and generating assets using Google Cloud’s advanced generative AI models.



This collaboration marks the latest step in a long-term partnership, starting with migrating the Pencil platform to Google Cloud to ensure scalability, security, and access to the most advanced AI technology available. Pencil will be available on Google Cloud Marketplace to continue supporting the full spectrum of 5,000 unique brands that have used the platform. 

David Jones, Brandtech Group Founder and CEO: “Google are amazing partners and have been genuine pioneers in the space, integrating their cutting-edge models Imagen and Gemini, and being hosted on Google Cloud will give Pencil, and therefore our client partners, a huge competitive advantage.”

Caroline Yap, Managing Director, Global AI Business, Google Cloud: “Our collaboration with The Brandtech Group is a testament to the power of Google AI to transform marketing. Pencil Pro, with its integration of Google’s cutting-edge AI models, will help empower brands to create more engaging and effective campaigns, unlocking new levels of creativity and efficiency.”

This follows the announcement at Google Marketing Live 2024 that Pencil Pro is one of a select group of creative platforms approved for direct integration into the Google Ads asset library, making it easier than ever for Pencil Pro brands to connect with billions of customers around the world across Google’s platforms. 

Rebecca Sykes, Brandtech Partner: “Client feedback from some of the world’s largest advertisers on the Google Cloud integration has been incredibly positive. The quality of Google Cloud’s Imagen model outputs continues to surprise our creative teams and deliver better assets for brands. This collaboration unlocks even greater potential for success.”

Pencil is the leading generative AI marketing platform, founded in 2018 and has made more than 1 million ads across 5,000 brands, and is powered by $1BN in media spend that has flowed through it. It is the only generative AI marketing company selected as a Most Innovative Company 2024 by Fast Company. 

Will Hanschell, Pencil’s Co-Founder: “Google Cloud’s technology and collaboration has allowed us to reimagine core parts of the Pencil experience. The new user interface simplifies development and streamlines workflows, allowing users to focus on creative innovation and commercial outcomes.”

Jellyfish, the Brandtech Group’s digital marketing business, recently redesigned its creative and experience capability to create AI Studios powered by Pencil Pro. This gives Jellyfish clients access to Pencil Pro as part of its integrated media, data, content, and commerce solution.

More brands are exploring in-house AI studios, supported by Jellyfish’s unique advantage in training thousands of marketers in everything from Google Analytics to Gen AI prompting. Jellyfish was recently awarded Google Cloud Training Partner of the Year for North America.

Also published in: Performance Marketing World