esbconnect announces appointments

Customer acquisition specialist esbconnect has appointed John Ball as sales manager and Jake Ness as client solutions director.

Esbconnect says John will work across the company’s entire product and service portfolio, with a particular focus on Inbox Extend - this enables clients to utilise its rich Inbox data to target addressable audiences at scale, through social and programmatic channels (17m consumers with 440+ data points). He will also develop the strong connections he has established with large, multinational agencies and smaller independents to offer co-developed solutions to their clients.

John has spent more than a decade in data, most recently in a series of senior roles at Adverity, a martech SaaS platform, helping marketers to visualise data and extract insight from it.

“I enjoyed the challenge of helping Adverity scale and I’m keen to do the same at esbconnect,” says John. “What we do here is hugely valuable, and will only become more so. The data asset is extremely valuable, but the structure around the business, the relationships and partnerships we have are equally so. I see a great opportunity for the business to grow exponentially.”

Jake Ness joins esbconnect after more than seven years at Inflecto Media, where he ran lead generation across mobile, establishing the agency’s mobile division and putting ad tracking and fraud protection measures in place.

esbconnect added that Jake will work with clients such as Hello Fresh, Clarks and Secret Sales to engage new customers across devices and channels, using email as a trusted digital identifier and helping brands to build a multi-dimensional picture of individuals.

He will harmonise esbconnect’s three core products of data-driven emails, first-party data builds and Inbox Extend, all underpinned by the firm’s data asset of 17m unique emails, to create a 360-degree view for clients. He is also working on an industry-first method of attribution.

Jake says: “I have not seen many businesses converge data and tech the way esbconnect has. We are using our core assets to solve commercial problems for brands in a way that goes much deeper than other providers. While the market offers elements of what we do, ESB have built a platform which can help brands across their entire marketing funnel, and I’m excited at the potential this offers to enable our clients to approach their marketing in a rounded, more holistic way”

esbconnect CEO and co-founder Suzanna Chaplin, adds: “John and Jake are great additions to the team. They bring great experience and great knowledge, but even more importantly, a real passion and a belief in what we are building here. Both also have a deep understanding of data, and the challenges posed to attribution and targeting, in a post-cookie world. They will help us significantly extend and expand the value we can offer to our clients.”

Also published in: Inpublishing