Jellyfish Launches AI Academy Workshops to Champion Growth and Marketing Innovation across Italy

Jellyfish, a global digital marketing business, continues its investment in the Italian market with the launch of its AI Academy workshops, aimed at empowering brands to leverage Artificial Intelligence (AI) to drive growth and enhance customer connections. 

The inaugural event, "Il Marketing Che Cambia," held on February 1st, brought together industry experts and thought leaders from prominent brands such as YOOX Net-A-Porter Group, Vodafone and Bata, alongside key partners including Google and Shopify. Attendees had the opportunity to explore insights and opportunities surrounding AI, setting the stage for future workshops.

The upcoming monthly workshops, to be hosted at Jellyfish's Milan office, will delve into how AI is reshaping Customer Relationship Marketing (CRM), search engine optimization (SEO), commerce, media and creativity. These workshops are exclusively tailored for brand-side marketers and existing Jellyfish partners.

“We keep investing in strategic areas and in our key partnerships to further elevate our standards of service,” says Andrea Prosperi, Regional Director for Jellyfish in Italy. “Last month, we finalised the Google GMP certification by adding the mobile UX certification, so now we can work more closely with Google and together support brands in developing more performing assets.

“The tech and regulatory landscape keeps evolving, and there's a growing appetite across the industry to keep innovating the way we do marketing;  this is confirmed by the great success of our event held in Milan in February”

The first monthly workshop, scheduled for April the 18th, will be organised alongside Jellyfish partner Dotdigital, and will focus on the AI opportunities when it comes to Customer Relationship Marketing. Dotdigital is among the most innovative CRM providers, with a strong portfolio of clients across the globe.

Those interested in participating in upcoming workshops or learning more about Jellyfish's AI initiatives are encouraged to follow Jellyfish on LinkedIn and check the Jellyfish website for more details on how to register.

Also published in: MediaKey