Preciso announces alliance with the Shenzhen Artificial Intelligence Industry Association

Bid-smart ad platform Preciso has announced a new alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining the non-profit organisation as an official vice-president enterprise member.



Preciso says the SAIIA promotes the development and application of AI technologies and is the leading AI trade association in China, serving as a central hub in Shenzhen's AI ecosystem with more than 800 enterprise members. The city of Shenzhen is China’s third-biggest with a population of around 18 million, and is second only to Beijing as a centre of Chinese AI activity.

“We are delighted to become the latest members of the Shenzhen Artificial Intelligence Industry Association as the world builds towards a revolution in humanoid robotic technology,” said Preciso CEO Piero Pavone. “There is nowhere in the world more exciting than Shenzhen for those who follow the development of AI, and we look forward to working closely with more and more companies in this space as they go to market and build their own marketing strategies.”

The SAIIA was formed in 2017 by companies and institutions in the fields of electronic communications, big data, computer vision, natural language processing, speech recognition, autonomous driving and other artificial intelligence-related fields. The organisation facilitates academic exchanges, leads industry research and develops cross-industry standards, as well as liaising between government, enterprises and academia.

Preciso claims it is itself an increasingly familiar face in the Chinese AI business. The company used the recent 27th edition of the China Hi-Tech Fair in Shenzhen to officially launch its Ultima Ads AI-powered native advertising solution to the booming AI and humanoid robotics industry, which is forecast to become a billion-dollar business.

Ultima Ads is Preciso’s native, integrated advertising solution, delivering efficient, targeted native ads that drive meaningful engagement, while minimising ad spend. According to the company, it employs AI bid-smart technology to optimise the bidding and buying process in real time, serving only the most relevant ad placements, while minimising ad wastage and associated carbon emissions.

As well as exhibiting its technology at the three-day fair in the south-eastern Chinese city, Preciso hosted the after-show party, attended by more than 50 technology brands. Guests at the event included robotics companies Legend Robot and GDLinxai, with its D50 quadruped robot dog.

Also Published in: InPublishing