The top adtech events to attend in 2027
A guide to the best adtech conferences, summits and networking events in 2027
The adtech events calendar is packed with big-name conferences, busy agendas and plenty of networking opportunities. But in 2027, the question isn’t simply which events are the biggest - it’s which ones are worth your time.
From more intimate gatherings to immersive experiences designed to make a lasting impression, the way we connect at industry events is evolving. Meanwhile, the conversations taking place on stage are changing too, with AI, measurement, brand discovery and the future of the open web all set to shape the industry’s agenda.
So, which events deserve a place in your calendar? We’ve rounded up our top adtech events to attend in 2027, from major international conferences to specialist summits - and don’t forget to check out our
2027 Industry Events Calendar for a full list of events happening next year.
And because choosing the right event is about more than dates and destinations, we’ve asked the directors at The Digital Voice™ to share their predictions for what’s hot and what’s not for the year ahead…
Julia Linehan, Founder & CEO: Smaller events, sharper focus
“2027 adtech events are getting smaller, sharper and a lot less interested in the giant stand.
The big halls aren’t going anywhere. Cannes and POSSIBLE will still matter, but the real work is increasingly happening in curated rooms: think tanks, roadshows, invitation-only breakfasts and intimate round tables. Fewer badges. Better questions. More time with the people you actually came to see.
Retail and commerce media will continue to top the bill, with CTV, DOOH and in-store media increasingly brought together as budgets span channels. Hyper-targeting, attention and contextual advertising will also remain firmly on the agenda.
The shift is in how we bring people together. In 2027, the events that count will be the ones that create meaningful connections and lead to the next meeting, not simply the ones with the most footfall.”
Q1: Kicking off the New Year in style
January
Date: January 6-9
Location: Las Vegas, USA
The tech world’s crystal ball, CES is where the year’s biggest innovations make their debut. From AI and connected devices to advertising technology and the future of TV, it's a chance to see what's coming before it hits the mainstream.
Date: January 21
Location: London, UK
What's shaking up digital advertising? IAB UK's Techtonic brings the industry together to tackle the technologies, trends and challenges reshaping the media landscape.
Date: January 26-28
Location: Las Vegas, USA
Affiliate marketing means business at this Las Vegas heavyweight, where advertisers, publishers, creators, networks and tech providers come together to make connections and deals. If partnerships and performance are your thing, this one’s worth a look.
Additionally you won’t want to miss the start of year predictions events from
Adwanted,
Campaign and
The Drum - great opportunities to catch up with the industry after the holiday season.
February
Date: February 17-18
Location: Berlin, Germany
Ecommerce is about much more than the checkout. This major European gathering brings retailers, brands and technology providers together to explore the tools, trends and strategies shaping online shopping.
Adzine Connect
Date: TBC
Location: Düsseldorf, Germany
A meeting point for the German-speaking marketing, media and technology community, Adzine Connect explores the developments shaping digital advertising. Keep it on your radar if you're looking to build connections across the DACH market.
March
Date: March 1-4
Location: Barcelona, Spain
Mobile World Congress is where the global connectivity ecosystem comes together, with mobile technology, AI, digital platforms and emerging innovations all on the agenda. For adtech, it's a chance to explore the technologies changing how people connect, consume content and engage with brands.
Performance Marketing World Unlocked
Date: March 3
Location: London, UK
Performance marketing is being rewired, and this London event is here to unpack what that means. Expect conversations around AI, evolving customer journeys, measurement and the all-important question: what's actually delivering results?
Date: March 4
Location: New York, USA
A day for marketers ready to challenge the status quo, Campaign Conference brings together industry leaders to tackle the issues reshaping brands, agencies and marketing. Expect big conversations around AI, creativity, commercial pressures and the future of the industry.
Date: March 9-10
Location: London, UK
CTV is changing the television advertising playbook, and this summit gets into the details. From winning audience attention to evolving streaming business models and new advertising opportunities, it’s a must-watch for anyone working across TV and digital video.
Date: March 16-17
Location: Hamburg, Germany
Programmatic advertising takes centre stage at d3con, bringing advertisers, agencies, publishers and technology providers together to discuss what's next. Expect plenty on AI, automation, CTV, retail media and the future of digital advertising.
Date: March 22-24
Location: Las Vegas, USA
Retail and commerce take centre stage at this major Las Vegas gathering, where thousands of industry decision-makers explore the technologies and strategies shaping the shopping experience. If retail media, commerce innovation or customer experience are on your agenda, add it to the list.
Date: March 22-24
Location: London, UK
London becomes the meeting point for advertising, media, marketing and culture, with industry leaders gathering to debate what's next. From brand strategy and creativity to technology and the changing media landscape, there’s plenty to get your teeth into.
Date: March 30-31
Location: New York, USA
Another date for the connected TV crowd, CTV World offers an opportunity to explore the fast-moving streaming and television ecosystem. Keep it on your radar if you’re interested in how CTV is evolving and what that means for advertisers, publishers and platforms.
Camealia Xavier-Chihota, Marketing and Social Media Director: The power of real-world connection
“Six years after the pandemic, we’re still making up for lost small talk. We're a connection-starved bunch, and in an age of AI-generated everything, being in the same room is the one thing you can't prompt.
My prediction? The big industry events will keep getting bigger, but the real action will be on the edges.
Enter the fringe: laid-back gatherings, no stands or badge-scanning, just proper conversations. Brand collaborations share costs and audiences, while immersive experiences give people something to touch, try and talk about. Experience beats elevator speech every time.
With access to Cannes’ hotel bars and harbour getting tightened, smart brands will spot the next fringe before everyone else is in the same boat. Watch this space. Literally. Then go and fill it.”
Q2: The industry hits its stride
April
Date: April 5-7
Location: Miami, USA
Big ideas, big brands and plenty of Miami sunshine. POSSIBLE brings together marketing leaders, agencies, media and tech companies for three days of bold thinking, fresh connections and conversations about what comes next.
Date: April TBC
Location: London, UK
The future of TV is anything but linear. VideoWeek’s flagship conference brings together brands, agencies, broadcasters, publishers and tech providers to explore the trends reshaping video and connected TV advertising.
Date: April TBC
Location: London, UK
AI is changing advertising and commerce at breakneck speed, and FutureWeek Forum is where the industry gets into the details. Expect conversations about AI-powered media trading, strategy, data and turning emerging technology into real-world results.
May
Date: May 3-5
Location: Hamburg, Germany
Part marketing conference, part digital festival, OMR brings together an enormous crowd of marketers, tech innovators and business leaders. Expect big-name speakers, fresh ideas, masterclasses and networking that goes well beyond the conference floor.
Date: May 5-6
Location: London, UK
Digital marketing never sits still, and #DMWF is here to keep you ahead of the curve. Across multiple conference tracks, marketing leaders explore everything from AI and data to customer experience, content and the strategies driving digital growth.
Date: May 12-13
Location: London, UK
Retail media is growing up, and the conversation is expanding beyond retail. Formerly Retail MediaX, this event brings together the commerce media ecosystem to explore retail media, FMCG, CTV and DOOH, and how brands can connect advertising investment to real business results.
Date: May TBC
Location: Prague, Czech Republic
A date to watch for the video advertising crowd. If you’re working across TV, streaming or digital video, you’ll want to lock this one into your diary.
June
Date: June 1-3
Location: Barcelona, Spain
Retail innovation takes centre stage as brands, retailers, investors and technology providers come together to rethink how people discover, shop and buy. From ecommerce and personalisation to retail media and AI, expect big ideas and plenty of deal-making.
iPX (multiple dates)
June 15-17 in Texas
June 24 in London
Partnerships are big business, and iPX brings together the brands, creators, publishers and technology partners shaping the partnership economy. Expect conversations around affiliate marketing, influencer partnerships and performance-driven growth, with opportunities to connect with the people turning partnerships into a serious revenue driver.
Date: June 21-15
Location: Cannes, France
The industry’s most famous creative pilgrimage returns to the French Riviera. Cannes Lions brings together the worlds of advertising, media, marketing and technology for a week of award-winning work, big ideas, brand activations and the networking that happens long after the sessions finish.
Date: June 26-27
Location: London, UK
Programmatic advertising is evolving fast, and this summit brings brands, agencies, publishers and tech companies together to work out what’s next. Expect discussion around first-party data, AI, omnichannel strategy, CTV, retail media and measurement.
Date: June 29-30
Location: Margate, UK
Affiliate marketing gets a refresh with this laid-back gathering designed around people, partnerships and proper conversations. Expect a more relaxed alternative to the traditional conference circuit, with plenty of opportunities to connect with the affiliate and performance marketing community.
Cameron Townsley, Creative and Events Director: Experiences will matter more than ever
“We love how technology has transformed events, from clever apps to VR and AR. But in 2027, we’re craving what technology can't replace: a REAL physical experience.
In a world dominated by screens, it’s all about the tactile: bold visuals, retro touchpoints, hands-on activities and environments that feel
distinct and playful. Make attending a space to create NEW ideas, not just another task.
The best adtech events don’t follow the standard corporate conference template. This year, I want to see the industry step into the light, be BOLD and tell its story with creativity and passion. Personal, punchy and powerful. See you there!”
Q3: A busy events season comes to a close before the summer
July
Date: July 6-8
Location: London, UK
Big ideas, bold brands and a festival atmosphere: MAD//Fest brings thousands of marketers and agency folk together in London’s Shoreditch for three days of inspiration, networking and experiential activations. Expect big-name speakers, brand innovation and plenty happening long after the sessions finish.
Date: July 26-27
Location: New York, USA
Affiliate marketing takes over New York as advertisers, publishers, affiliates, ecommerce businesses and tech providers come together to build partnerships and drive growth. If performance marketing and monetisation are your thing, expect two days packed with connections, deal-making and practical insights.
Date: TBC
Location: Budapest, Hungary
Affiliate marketing's biggest players head to Budapest to talk partnerships, performance and profits. Bringing together affiliates, advertisers, ecommerce brands and media buyers from around the world, Affiliate World Europe is a prime opportunity to discover new strategies, build connections and find your next big growth opportunity.
September
Date: September 13-15
Location: Las Vegas, USA
The future of grocery and everyday retail is on the menu at Groceryshop, where retailers, consumer brands and technology providers come together in Las Vegas. From retail media and AI to digital commerce and the evolving shopper journey, it's a key date for anyone working at the intersection of advertising, data and retail.
Date: September 22-23
Location: Cologne, Germany
One of Europe’s biggest digital marketing and technology events, DMEXCO brings the industry's movers and shakers to Cologne to discuss what's next. Expect a packed programme covering digital advertising, AI, data, ecommerce and marketing technology, plus plenty of opportunities to make connections and strike deals.
Date: September 28-29
Location: New York, USA
Programmatic advertising’s biggest challenges take centre stage at this AdExchanger event, bringing brands, agencies, publishers and platforms together to discuss what's working, and what isn’t. From AI-driven buying and evolving audience signals to CTV, commerce data and measurement, it’s all about turning industry shifts into practical strategies.
Date: TBC
Location: London, UK
A key gathering for the adtech and programmatic community, ATS London brings together brands, agencies, publishers and technology providers to discuss the challenges shaping digital advertising. Keep an eye out for the 2027 date if you're looking to catch up on industry trends and connect with the people behind the platforms.
Jen Allsopp, Senior Press Director: The conversations set to shape the industry
“Shock horror, AI isn’t going anywhere. But hopefully, 2027 is the year we move from potential to delivery. Agentic AI will need to prove itself, including where human oversight is needed and who’s accountable when things go wrong.
AI is changing how brands get discovered. As more people turn to ChatGPT and other AI tools for recommendations, marketers will need to think beyond
rankings and clicks. Are you being recommended?
Measurement is still a sticking point. With more channels, platforms and data, proving genuine business impact will matter more than ever. Nice-looking dashboards won’t cut it.
And what about the open web? If AI answers mean fewer clicks, how will publishers drive traffic, monetise content and fund quality journalism? It’s a question the industry can’t afford to ignore.”
Q4: The golden quarter commences, finishing the year on a high
October
Date: October 12-14
Location: Lisbon, Portugal
POSSIBLE crosses the Atlantic to bring its marketing community to Europe for the first time. Expect senior brand leaders, media owners and technology innovators coming together to explore what's next in marketing, media and commerce, with plenty of opportunities to build the relationships that turn ideas into business.
Date: TBC
Location: New York, USA
Four days, hundreds of sessions and the people shaping the future of advertising, media and marketing, all in one place. Advertising Week New York blends big industry conversations with creative experiences, networking and brand activations, making it as much about the connections as the content.
Date: TBC
Location: London, UK
Affiliate and performance marketing take centre stage at PI LIVE, where brands, affiliates, publishers, creators and technology providers come together to build partnerships and drive growth. Expect a busy mix of networking, business meetings and practical insights into what's working across the partnership economy.
Date: TBC
Location: London, UK
Publishing technology is evolving fast, and AOP Publishing Tech Talk gets into the opportunities and challenges facing the industry. From AI and first-party data to audience growth, video and sustainable publisher monetisation, expect practical conversations about the future of digital publishing.
November
Date: 9-11
Location: Dallas, USA
Brand strategy meets big-picture thinking at Brandweek, where senior marketers gather to tackle the challenges facing today’s brands. Expect hands-on sessions, fresh perspectives and conversations about how to build brands, drive growth and stay relevant in a fast-changing market.
Date: TBC
Location: London, UK
Where is the media industry heading next? The Future of Media brings together industry leaders to explore the forces reshaping advertising, publishing and media businesses. Keep an eye out for conversations around technology, changing audience behaviours and the commercial models shaping the next chapter.
Date: November TBC
Location: London, UK
Programmatic advertising’s big questions get a practical airing at this industry gathering. Expect brands, agencies and technology leaders to explore the strategies, data and innovations helping advertisers navigate an increasingly complex media landscape.
Date: November TBC
Location: London, UK
What will shape the video and TV advertising landscape in the year ahead? VideoWeek Roadmap brings the buy-side and sell-side together to look at shifting budgets, evolving measurement, streaming and emerging technologies. It’s a useful opportunity to get ahead of the trends likely to dominate the next year’s conversations.
Date: TBC
Location: Amsterdam, Netherlands
Digital marketing’s biggest challenges are on the agenda at DMWF Europe, which brings together marketing leaders to explore AI, data, performance advertising, social media and customer experience. Expect a packed programme of ideas and practical strategies to take back to your team.
Date: TBC
Location: London, UK
AI is fundamentally changing media and marketing, but how do we harness its power and control its impact? FutureWeek AIMM brings together industry leaders to explore AI-powered marketing, media innovation and the opportunities and challenges facing the industry as adoption accelerates.
December
Digiday Programmatic Marketing Summit
Date: December TBC
Location: New Orleans, USA
Programmatic advertising is constantly evolving, and this summit brings brand and agency leaders together to discuss what’s changing and how to stay competitive. From AI-powered buying to data, measurement and the changing dynamics of the advertising supply chain, expect candid conversations about what comes next.
Adwanted: The Future of TV Advertising
Date: December TBC
Location: London, UK
TV advertising is changing fast as streaming, connected TV and digital platforms reshape the viewing experience. This flagship industry event brings broadcasters, advertisers, agencies and technology providers together to explore the commercial opportunities, measurement challenges and innovations shaping television’s future.
Date: December TBC
Location: London, UK
Video is everywhere, but how do brands and publishers turn that attention into real business value? The Future of Video brings together industry leaders to explore how video is created, distributed, bought and measured, from emerging platforms and creators to the technologies driving commercial growth.
As much as we’d love to shout out every incredible conference, summit, dinner, and mixer on the calendar, there are just too many for a blog like this. For the full picture, check out our
2027 Industry Events Calendar, a free resource designed to make planning your year a whole lot easier!
Katy Reilly is a marketing and communications specialist with more than eight years’ experience working across B2B technology, advertising, media and games. In her role with The Digital Voice, she helps brands and their people build visibility through speaking engagements, awards and content. Her work focuses on turning expertise into compelling stories and creating opportunities for senior leaders and subject matter experts to share their perspectives across the channels that matter to their audiences. Katy is particularly interested in how putting credible people at the heart of communications can build trust and authority for brands, and why elevating those voices is becoming increasingly important to modern brand building and PR.
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