Cannes on Camera: Keith Arrowsmith, Marketing Director, OneTag

For the last twenty years or so, brands have been rightly obsessed with their search rankings. But in the time it takes for consumers to completely reinvent their online research habits – which it turns out wasn’t very long at all – it has become clear SEO was the easy part.

There was a time when creator partnerships were considered a ‘nice-to-have’ in supporting a marketing campaign. They were great for achieving an extra few likes and comments across social platforms, but rarely were creators considered central to an ad campaign, never mind a long-term growth engine.

While brand safety and brand suitability help advertisers avoid harmful environments and align campaigns with brand values, Customer Suitability asks whether a video placement is right for the customer viewing it. Parallel combines proprietary AI, large-scale data sets and digital twins – synthetic replicas of consumer

NDA spoke recently with Andy Squire, RVP Sales EMEA at Brave Ads, about the rapid evolution of the Search marketplace and how marketers can reassess their strategy for discoverability…

Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media

Oh the joys of online dating…are there any? Not according to many of those we know but maybe, just maybe Tinder has the answer, with its Double Date feature.

Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention. It's time to stop treating LinkedIn as a nice to have.

How people seek and find information, optimising for the front page of search engines is no longer optimal. GEO has made technical SEO more important than ever.