MOBKOI Drives Sustainability Forward with Cedara Partnership

MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately measuring, reducing, and compensating its carbon emissions while meeting global industry standards.

Why Sustainability is a Necessity in Digital Advertising

The advertising industry must confront a critical truth: digital advertising is energy-intensive, with programmatic channels being the primary contributors to emissions. Traditional programmatic advertising often relies on multiple layers of intermediary technologies, resulting in unnecessary ad calls and significant energy consumption. For a truly sustainable future, reducing these inefficiencies cannot be a secondary consideration—it must be an essential part of every advertiser’s strategy. MOBKOI recognizes that sustainability is not an add-on, but a necessity to create impactful campaigns without compromising the environment.

How MOBKOI Achieves 70% Better Carbon Efficiency

MOBKOI sets itself apart by achieving emissions intensity 72% lower than the industry benchmark, as calculated by Cedara using the global industry standard, the Ad Net Zero Global Media Sustainability Framework. This exceptional performance is a result of MOBKOI’s deliberate strategy to eliminate intermediary technologies and connect directly with inventory sources. By reducing unnecessary ad calls and streamlining campaign delivery, MOBKOI ensures every impression is as energy-efficient as possible. This direct integration with the world’s most premium publishers guarantees that advertisers not only reach their target audience effectively, but also minimize their environmental impact.

What MOBKOI Offers: Do More With Less

MOBKOI offers advertisers a carefully curated network of high-quality, low-carbon publishers, creating a premium environment for impactful campaigns. The platform’s unique approach—delivering bigger, higher-impact ads—ensures that fewer impressions are needed to achieve outstanding results. By doing more with less, MOBKOI enables advertisers to reduce campaign volume without compromising performance, making it the ideal solution for brands looking to balance exceptional outcomes with sustainable practices.

The Smartest Way to Reduce Advertising Carbon Emissions

For advertisers serious about reducing their carbon footprint, partnering with MOBKOI is the most effective choice. The platform’s unmatched combination of sustainability and performance empowers brands to meet their environmental goals while delivering impactful campaigns. MOBKOI’s focus on direct publisher relationships and mobile-first solutions makes it the lowest-intensity supply option on the market.

A Shared Commitment to Sustainability

“At MOBKOI, sustainability is not an add-on but a core component of our mission,” said Guillaume Le Pape, CEO and Co-Founder of MOBKOI. “By eliminating inefficiencies and prioritizing premium, low-carbon inventory, we ensure our clients benefit from superior performance while minimizing their environmental impact. Our partnership with Cedara validates our leadership in eco-conscious advertising.”

Cedara supports MOBKOI’s efforts. “MOBKOI is setting a new standard in combining high-impact advertising with sustainability,” said David Shaw, CEO and Co-Founder of Cedara. “By leveraging Cedara’s platform, MOBKOI is achieving unprecedented levels of transparency and emissions reduction.”

Also published in: The Drum