News Corp's Michael Krawczyk joins SeenThis

Adaptive streaming technology company SeenThis has appointed Michael Krawczyk commercial director for Australia and New Zealand.

He was previously News Corp’s national head of digital client growth and capability, where he was a key driver of digital client growth initiatives including digital upfronts D_Coded and the subsequent go-to-market sales program.

He has also held senior roles at WaveMaker, where he was national head of digital, previously working at MEC for over a decade.

At SeenThis, Krawcyzk will be charged with leading the commercial growth of the business, forging new relationships with brands and agencies, and driving sustainable growth outcomes for those partners.

Krawczyk says SeenThis' adaptive streaming technology is earning its place with every new client the company onboards as the high-performance, low-emissions replacement for existing standard and rich display media.

"I’m thrilled to be leading the commercialisation and driving the adoption of this fantastic technology across the leading agency groups and their client partners in Australia & New Zealand," he says.

SeenThis ANZ GM Adam Roberts says Krawczyk's experience, network and knowledge of the media landscape on both agency and publisher side is a huge asset to the business.

"He also shares the same passion as we do for our commitment to delivering our agency & publisher partners with a more sustainable, premium performance video solution in display," he says.

Also published in: Campaign