impact.com appoints Anthony Clements

impact.com, a commerce partnership marketing platform, has announced the appointment of Anthony Clements as UK country manager. In his new role, the company says Clements will be responsible for leading impact.com’s operations in the UK where the company has seen growth in partnerships and the creator economy.

Clements is a well-known figure in the performance marketing industry, added impact.com, with almost 20 years’ experience managing teams through the many stages of organisational evolution, including growth, consolidation, acquisition and expansion.

At impact.com, Clements will oversee the company's go-to-market strategy in the UK. He will focus on bringing the company’s vision of how partnerships can transform the way brands connect, grow, and build trust with their audiences, to those markets. With that vision, he will help both existing customers, such as TUI, Uber and Skyscanner, as well as new customers, to scale their own customer acquisition, drive revenue, and deliver results that traditional advertising methods can't match, the company continued. Clements’ leadership will support impact.com’s further growth in Europe's largest and most advanced e-commerce markets.

Prior to joining impact.com, Clements spent five years at partnership marketing firm, Adtraction, as managing partner, where he successfully launched the firm in the UK. Before that, he spent over 10 years at Awin, serving in various roles before rising to the position of country manager.

Commenting on his appointment, Clements said: “impact.com has a unique vision for how to connect brands with consumers and enable modern commerce. I’ve known the impact.com team for many years and I've always been impressed by the power and versatility of the platform. The talent and the product here are exceptional, and I’m excited to build on our strong momentum in the UK while supporting the wider EU community and GTM strategy, including key markets like DACH."

impact.com CEO David A. Yovanno added: “Anthony joins at a critical time for both impact.com and the wider partnership marketing industry, as brands increasingly shift budgets toward the trusted voices that influence today’s consumers. His extensive regional expertise and proven leadership will be instrumental in accelerating growth across the UK, our most established European market. With Anthony at the helm, we’re well positioned to deepen our footprint, drive greater value for our customers, and further cement impact.com’s position in Europe as the technology partner of choice for modern marketers.”

Also published in: InPublishing