Particular Audience brings first vertically integrated retail media platform to Europe

The AI-native retail media offering complements existing recommendation and advanced site search platform - following growth in Australia and New Zealand

Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, the new holistic platform brings the world’s first vertically integrated customer experience and retail media tech stack to European retailers.

The addition of AI native retail media in the UK and Europe comes after Particular Audience’s stellar rise in Australia and New Zealand. The world’s first unified platform now allows brands to power retail media with never-before-seen automation.



Trusted by leading retailers including Hamley’s, Petbarn and Target, the company offers a range of technologies that enable retailers to present shoppers with the products most relevant to them. These include automated product bundles that recommend products based on what the shopper has in their basket or is currently browsing.

The rollout of the retail media offering will be overseen by General Manager UK, Beth Smith, who has spearheaded Particular Audience in the UK and Europe since 2019.

She said: “We launch retail media in the UK and Europe with a fantastic story to tell. Over the past couple of years, we have gained real traction in Australia and New Zealand with our retail media technology. Retailers are striving to offer their customers a better experience, and we help them to present the most relevant products at just the right time. I can’t wait to share with UK and European retailers some of the success stories we have seen.”

Particular Audience CEO and Founder, James Taylor, added: “We are bringing our hyper-personalisation, transformer search engine and retail media platform to the UK and Europe as a unified platform, and we believe retailers here will love what we have to offer. We’re already on board with some big names, including Hamley’s and Hotel Chocolat, and building out our retail media offering from our London office will make it much easier to ensure success for new clients in the region.”

Mark Till, eCommerce & Operations Director at Face the Future, has been working with Particular Audience for three years. He said: “What Particular Audience offer is unique in the retail media space. Most of the focus in retail media tends to be on the data that we, the retailer, hold on our customers. But the Particular Audience platform builds on that with recommendations and offers that are personalised to each shopper based on what they have browsed in the past, what they are browsing now, and what they and other shoppers currently have in their basket. There’s nothing else like it, we’ve seen it’s a really effective sales driver, with an ROI that dwarfs the likes of other sponsored advertising.”

Also published in: The Drum